Future plc buys Marie Claire US
Following the acquisition of the Marie Claire UK and other women’s lifestyle brands from TI Media in April 2020, Future plc has now acquired Marie Claire US.
City Am joins digital ad platform The Ozone project
The Ozone Project – the UK’s leading digital advertising platform built for brands, by publishers – has announced City AM as the latest publisher to join its alliance.
Brian Blessed stars in British Society for Heart Failure ‘F-Word’ campaign
Actor Brian Blessed is talking part in a new campaign created by the British Society for Heart Failure (BSH), the professional association of heart failure specialists in the UK.
Clubhouse audio chat launches on Android
The much-awaited rollout to Android boosted audience reach and helped turn this into a more viable platform for brands. Audience numbers and profile are key for reaching the critical mass needed in PR and advertising campaigns. Clubhouse is growing fast and looking set to become a powerful channel for brands that have creative ideas that fit the format.
‘Stark gap’ in diverse and inclusive language targeting on YouTube
72% of the campaigns run on its platform in the UK throughout 2020 and 2021 to date targeted English-only audiences, according to new research.
Popchips launches ‘positivity challenge’ podcast ads with Acast and Starcom
Starcom has struck a new partnership for snack brand, popchips, in partnership with global podcast company, Acast.
SpotX integrates TVSquared for global CTV measurement
TVSquared has been selected by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns.
MediaCom launches new creative and gaming services for advertisers
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
Three UK partners Samaritans for #BetterPhoneFriend campaign
Three UK has launched a new campaign in partnership with Samaritans, #BetterPhoneFriend – a new campaign encouraging the nation to become better listeners.
Yahoo! sold again: Verizon offloads media assets including AOL, Engadget and TechCrunch
Verizon is in talks to sell its media group which includes AOL and Yahoo! as the internet pioneers once again find themselves with a new owner under private equity firm Apollo.
WARC: UK ad market to soar above 2019 levels this year
Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
Cadbury urges nation to support independent Chocolatiers in new campaign
Cadbury and VCCP are launching their new campaign ‘#ForTheLoveOfChocolate, which rallies the nation to support high-street chocolate shops during this difficult time for the high-street.
78% of comms leaders say protecting their brand’s reputation is unmanageable
Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
Digital ad spend boosted by audio
During the pandemic, ad spend growth slowed in many markets. In the UK, it only grew 5% in 2020 (to reach £16.5bn) vs 15% growth before. Digital audio is one of the key drivers, with podcast spend up more than 40% and strong programmatic trading. Hear how audio is getting bigger and easier.
Campaign of the week: McDonalds transcends borders to reunite families for Ramadan
This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia.
Netflix viewer numbers falter as lockdown boost wanes
Netlfix saw its subscription numbers rise by four million paying users in the first quarter compared to a record 15.8 million a year ago.
Shutterstock launches flexible subscriptions for small businesses
Shutterstock has announced the launch of Shutterstock FLEX subscriptions, an all-inclusive, royalty-free plan to better help businesses create content.
Cavai partners Orange Publishing with ‘conversational’ ad format
Adtech firm Cavai has struck a new partnership with content provider, Orange Publishing.
Checkatrade explores Roman roots with Tony Robinson in new campaign
Tradesperson website Checkatrade has launched its latest campaign – ‘Check-A-Roman-Trade’ featuring actor and popular historian, Sir Tony Robinson.
Facebook takes on Clubhouse with live audio chat rooms and ‘Soundbites’
Facebook is adding podcasts and ‘live audio rooms’ as the ” social network looks to capitalise on the growing shift towards sound-based chat apps like Clubhouse.
