Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Ad monetisation platfrom Smart AdServer has acquired DynAdmic, an integrated video advertising marketplace.
Native marketing technology company Taboola has become a publicly listed company trading on Nasdaq under the new ticker symbol “TBLA.”
IRIS.TV has partnered with PubMatic to provide media buyers with more tools to conduct programmatic marketing on connected TVs.
Pinterest has announced an updated weight loss ad policy that prohibits all ads with weight loss language and imagery.
Smart technology must be at the heart of British public transport systems to help regain public trust in its safety and security, suggests new research into public opinion of smart cities.
Jack Daniel’s has launched a campaign for its new Tennessee Apple drink that uses dynamic creative and will activate a scent when temperatures hit 24 degrees.
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
There is a substantial opportunity to reach and market to students as they head to university this September, according to new research.
Technology giant Xiaomi has teamed up with Marvel Studios with a cross-promotional campaign for the upcoming film Black Widow, coming to cinemas and Disney+ users with premier access on Friday July 9.
AO.com has the most effective sonic logo in the UK, while Just Eat, Checkatrade score high for recall, and EE is a Sonic Idler, according to new research looking into how people react to ad jingles.
Smart device brand OPPO is the Championships at Wimbledon, for the third time. With an interactive viewing experience on London’s Southbank.
ITV2 has launched a huge Summer campaign to announce the new series of Love Island, the popular reality TV show that returns to screens after a year and half hiatus.
Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.
The Cannes Lions International Festival of Creativity 2021 has wrapped up its virtual run this year with Omnicom, Fortnite, Reddit and Libresse among those brands and agencies winning top accolades for creative ads.
The long-promised decision of blocking third-party tracking cookies from Google Chrome moves back to 2023. Hear the collective sigh of relief from brands and agencies? That’s because much more time is needed for most businesses to adjust. Don’t have a plan yet? Look out for Google’s own upcoming Privacy Sandbox system, that will allow sites to show targeted ads (while reducing the amount of data users share).
Facebook is officially launching its live audio rooms option, as well as podcast discovery and playback within the app.
With the EURO 2020 tournament kicking off last week, TikTok has ramped up their social marketing activity surrounding the competition.
Out-of-home agency Kinetic Worldwide has revealed the findings of new research carried out in partnership with Clear Channel, Global and JCDecaux designed to definitively pinpoint the effectiveness and impact of the rich variety of OOH advertising formats and environments on audiences.
68% of people have stopped supporting brands that don’t share their principles, according to new research.
