Sep 21, 2016 | Online video
The rise of “cord-cutting” continues in the US, as nearly half (45%) in the US population own a streaming stick or a Smart TV The study, from Global Web Index, found that globally, it’s now 1 in 3 internet users who have a smart television and 12% who own a TV...
Sep 16, 2016 | E-commerce and E-retailing, Online video
The BBC’s charter has been updated, with plans for a Netflix-style global subscription service and analogue radio switch off in the pipeline. While much of its funding comes from the licence fee, the BBC has long been keen to look at alternate forms of revenue. A...
Sep 14, 2016 | Online video, Social media
Influencer marketing has become increasingly important as social media stars start to eclipse TV celebrities as part of a cost-effective and sustainable marketing strategy. This new infographic looks at the impact on businesses. Digital marketing specialists TAMBA...
Sep 13, 2016 | Online video
Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey. The poll of 4,000 consumers in the UK, France and Germany, which was commissioned by...
Sep 12, 2016 | Content marketing
Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences. After its US launch in June this year, the studio will now provide UK brands and agencies with data-led content marketing services. Yahoo Storytellers uses the...
Sep 12, 2016 | Facebook marketing, Online video, Social media, UK
The vast majority (84%) of all UK adults use social media, and two-thirds of UK adults use social media every day, according to new research. UK Social Media Demographics 2016 from We are Flint The report, from We are Flint, details the demographics of social media...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Sep 7, 2016 | Online advertising, Online video, Social media, Twitter marketing
Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content. Twitter is also letting brands sponsor Periscope live streams with the option to include pre-roll spots. The move will see broadcast titles of branded videos will...
Sep 7, 2016 | Content marketing, Online advertising, Online video, Regulation
YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process. The move means that popular YouTube stars are being told that video are no longer...
Sep 6, 2016 | Content marketing, Online advertising
The majority (60%) of publishers expect the number of programmatic partnerships to rise in 2016, as the shift towards streamlined media trading is gaining momentum, according to new research. The latest figures from the Association for Online Publishing’s eighth...
Sep 2, 2016 | Online advertising, Online video, Social media
YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency. Speaking to The New York Times, US agency Captiv8 said...
Sep 2, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video
The GoPro Channel will launch on Red Bull TV, marking the first step taken together since GoPro and Red Bull officially joined forces back in May. In May, GoPro joined forces with Red Bull for a multi-year partnership connecting two of the world’s most beloved brands...
Aug 31, 2016 | Online advertising, Online video
The Norwegian TV audience measurement steering committee has awarded Kantar the new contract for the provision of TV Ratings, to deliver a hybrid online video and TV ratings to advertisers in Norway. The service will run for five years initially from 2018, with the...
Aug 26, 2016 | Content marketing
Online news site BuzzFeed is splitting into two distinct units — news and entertainment — in similar fashion to the move made a couple of years ago by old media organisation News Corp. According to a report in Vanity Fair, BuzzFeed’s founder and chief executive, Jonah...
Aug 25, 2016 | Online video, Social media
Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research. The data, from Global Web Index, found that since 2012, time devoted to linear TV has remained largely stable, albeit with a gentle downward trend...
Aug 24, 2016 | Online advertising, Online video
Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them. Emotion measurement firm Realeyes and Lucid, an audience platform for sourcing and understanding “human...
Aug 22, 2016 | Online advertising, Online video, Viral and buyrals
In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below… The...
Aug 22, 2016 | E-commerce and E-retailing, Online video
Account sharing of popular TV streaming services such as Netflix and NOW TV has increased by 57% in 12 months – meaning that 41% now share their subscription with friends and family, according to new research. New research by broadband and TV comparison site...
Aug 18, 2016 | Online advertising, Online video, Viral and buyrals
Viral marketing appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. This new infographic from One Productions offers viral marketing tips to stand out in an increasingly crowded market… Some...
Aug 17, 2016 | China, Content marketing
In a surprising move, publisher People’s Daily of China has struck a content-sharing deal with the UK’s Mail Online. The non-cash deal works as a straight content swap, with each publication taking about 40 stories a week from the partner site. The Mail Online...
