Nov 15, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week...
Nov 10, 2016 | China, Online video, Viral and buyrals
Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process. Case study summary •...
Nov 10, 2016 | Australia and New Zealand, Marketing through gaming, Online advertising, Online video, Viral and buyrals
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR...
Nov 10, 2016 | Online video, Viral and buyrals
In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game. Ahead of the big game, an extended version of the spot premiered on YouTube, and it makes the case...
Nov 10, 2016 | Marketing through gaming, Online video, Viral and buyrals
The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster. Fans have been second-guessing the plot of the two-minute...
Nov 9, 2016 | Online advertising, Online video, Social media, Viral and buyrals
Forget John Lewis – the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the...
Nov 9, 2016 | Online video, Viral and buyrals
Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste. Case study summary • Toyota USA created 100,000...
Nov 9, 2016 | Online advertising, Online video, Viral and buyrals
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father’s advice in person can be- getting 6 million YouTube views in the...
Nov 9, 2016 | Online video, Viral and buyrals
This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans during the Superbowl 2016. This case study shows how the Dad-Do campaign got 7 million YouTube views to become on eof the viral videos of the year. Case study...
Nov 7, 2016 | Online video, Viral and buyrals
A student’s video coursework has been mistaken for this year’s John Lewis Christmas advert, getting received almost 500,000 views after it was uploaded to YouTube earlier this year. The student’s video, entitled The Snowglobe, was created in just two...
Nov 7, 2016 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below… The “Real Beauty Beats” ad, created by Portuguese...
Nov 4, 2016 | CPG, Online video, Viral and buyrals
This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day. The win is a major milestone...
Nov 4, 2016 | Online video, Viral and buyrals
The 2016 US election has been a particularly divisive affair- but is there anything that Trump and Hilary supporters can agree on? This heart-warming video from Pedigree used hidden cameras to show how dogs can bring people together. The ‘social experiment’ ad from...
Oct 6, 2016 | CPG, Online advertising, Online video, Viral and buyrals
In honor of Blindness Awareness Month, Pedigree has released a new video, “Dark to Light,” which tells the story of Liz Oleksa, a single mother whose eyesight suddenly deteriorated one day, leaving her blind. The video highlights how her guide dog, Brice, changed her...
Oct 3, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation. The move was revealed by a jobs post on LinkedIn searching for global directors to lead two new content teams. The business is...
Sep 26, 2016 | Online advertising, Online video, Twitter marketing, Viral and buyrals
For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope. The first...
Sep 23, 2016 | Content marketing, Viral and buyrals
Mastercard told a story about how the firm helped people in the UAE deliver meals (starting from a mall in Dubai) to underprivileged and displaced children across the Middle East. The crisis in the Middle East has led to many displaced families along with many more...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Aug 22, 2016 | Online advertising, Online video, Viral and buyrals
In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below… The...
Aug 18, 2016 | Online advertising, Online video, Viral and buyrals
Viral marketing appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. This new infographic from One Productions offers viral marketing tips to stand out in an increasingly crowded market… Some...
