Content marketing firm Taboola has teamed up with software company in the world, Moat by Oracle Data Cloud to give video advertisers the ability to pay only for those impressions that meet their desired outcome, such as 100% viewability.
A YouTube livestream hosted by fitness coach Joe Wicks attracted nearly one million simultaneous views this morning, as School children around the UK began their first day of home study due the Cornavirus.
Tena’s new #Ageless campaign talks sex to challenge perceptions of ageing and incontinence
Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.
Three’s biggest ever ad campaign aims to be the antidote to winter blues and bleak forecasts with an optimistic glimpse into Britain’s 5G-powered future, complete with holographic Lewis Capaldi and VR space battles.
Chocolate bar brand Snickers has apologised after sending out a tweet this week comparing Welsh place names to ‘someone sitting on a keyboard’.
MediaCom UK’s The Entertainment Division (TED) has partnered with theatre and arts marketing company Luke Shires Marketing (LSM).
As YouTube influencers get more popular, new research reveals the highest paid social media stars on the platform.
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time-lapse video to showcase its removal of artificial preservatives.
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
Online payments firm Klarna is working with pop star Lady Gaga to promote ‘The Knight Finger’ ring, a fashion item used to symobolise female empowerment to coincide with leap year.
Duolingo has teamed up with gaming company Rovio to put its language teaching owl into Angry Birds.
Facebook is to allow paid political messages that sidestep ads loophole, as the upcoming US presidiental election this year puts more scrutiny on digital ad campaigns.
This year’s Oscars saw history made, as South Korean film Parasite became the first non-English film to win Best Picture. New data looks at the films, stars and issues that got social media buzz this year.
Snap stock fell more than 11% Tuesday evening after the company posted fourth-quarter results that failed to meet analyst expectations.
There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
As we enter 2020 and the start of a new decade, Taboola has taken a moment to reflect on the most read-about topics of 2019. Across the world, people clicked on and consumed a number of different entertainment, general news, and sports stories – but, in the UK, there were a few key standout topics that garnered a great deal of attention
