Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Jan 25, 2017 | Australia and New Zealand, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience. Titled ‘End BBQ Neglect’ the campaign is aiming to revitalise the product. Zoo Group ECD, Paul Bruce says he feels that it “moves away from...
Nov 10, 2016 | Australia and New Zealand, Marketing through gaming, Online advertising, Online video, Viral and buyrals
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR...
Sep 23, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, Mobile, Russia, UK, USA
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research. The findings, from IAB Europe and IHS...
Aug 26, 2016 | Australia and New Zealand, CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Domino’s has begun testing New Zealand pizza delivery via the first commercial drone delivery service in the world. The fast food chain has partnered with drone start-up Flirtey to launch the service, demonstrating the first stage with a pizza delivery in...
Aug 23, 2016 | Argentina, Australia and New Zealand, Brazil, Chile, China, France, Germany, India, Latin America, Mexico, Mobile, Russia, South Africa, UK, USA
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research. Analysis of the latest smartphone sales trends has prompted GfK to upgrade its forecast for the year. Full year global...
Jul 21, 2016 | Australia and New Zealand, CPG, Social media
Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a “Create Your Taste” campaign that resulted in a number of highly offensive burger names appearing on its official site. The ‘Create Your Taste’ contest asked fans of the...
May 4, 2016 | Australia and New Zealand, Email marketing
Uber has gone back in time in a publicity stunt protest over a a raft of new regulations in Australia. .@Uber delivers 15000+ letters from users to @AnnastaciaMP – the vehicle of choice: a horse & cart @7NewsQueensland pic.twitter.com/PIZqWC67Q9— Simon...
Mar 18, 2016 | Australia and New Zealand, Online advertising
Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data. This new infographic from agency Signal illustrates how Australian marketers are spending more on their advertising budgets in order...
Mar 7, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, UK, USA
Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research. Global smartphone demand hit 368m units in Q4 2015, up 14 percent quarter-on-quarter and up six...
Mar 2, 2016 | Australia and New Zealand, India, Mobile, Online advertising, Online video, Viral and buyrals
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research. The 2016 Warc 100 report is based on performance in effectiveness and strategy awards around the...
Nov 3, 2015 | Australia and New Zealand, Social media, Twitter marketing
Staff at Australian airline Qantas have kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final on Saturday. .@Qantas So we’ve been thinking about this wager. How about you paint your planes like this? #AirlineWager...
Sep 23, 2015 | Australia and New Zealand, Latin America, Online advertising
By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research. The data, from media network Carat, forecasts an accelerated global ad spend growth in 2016...
Sep 17, 2015 | Australia and New Zealand, Content marketing, Online advertising, Online video, Social media, UK, USA, Viral and buyrals
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads. The Rupert Murdoch-controlled News Corp will pay $90m (£58m) in cash to Unruly and another 89m (£56m) if the company meets...
Sep 16, 2015 | Australia and New Zealand, Online advertising
Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research. The study, from Adobe, looks at the teams and sponsors of the UK-hosted event, based on social...
Sep 15, 2015 | Australia and New Zealand, Social media
The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne. RadiumOne’s “Social Score” calculates each team’s total audience...
Sep 11, 2015 | Australia and New Zealand, CPG, FMCG digital marketing food and beverages, Marketing through gaming
Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones. Users will have to assemble it themselves, although this will only require scissors, a ‘butter...
Jul 9, 2015 | Australia and New Zealand, Mobile, UK
Cricket fans are looking forward to watching this summer’s Ashes series on their mobiles, with one in three online video starts for the Ashes expected to come from mobile, according to new research. New research from Adobe examined social media buzz building up to the...
Jun 23, 2015 | Australia and New Zealand, Online advertising, Online video
YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more...
Jan 19, 2015 | Australia and New Zealand, Mobile
Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media...
