May 18, 2017 | China, Social media
China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever. According to the Chinese company’s first quarter results, it has 340 million active monthly...
Mar 21, 2017 | China, Online advertising
China’s urban middle class have moved from price to premium in the 2017 BrandZ Top 100 Most Valuable Chinese Brands. Key findings: • Tencent grows 29% to retain its position as China’s most valuable brand • Technology, travel and education drive 6% growth in total...
Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Jan 31, 2017 | China, E-commerce and E-retailing
Alibaba is leading a bid to take department store chain private for as much as $2.6bn, as the Chinese ecommerce giant looks to expand onto the high street. Control of Intime will also allow the e-commerce giant to explore ways to modernize a $4.5 trillion industry...
Jan 30, 2017 | China, E-commerce and E-retailing
The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report. The study, from customer engagement specialists Contactlab and investment company Exane BNP...
Jan 19, 2017 | China
Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research. The first “BrandZ™ Top 30 Chinese Global Brand Builders” ranking and report has been released by WPP and Kantar Millward Brown in...
Jan 10, 2017 | China
Chinese mobile wallet app Alipay has 450 million users spend online or in stores during 2016, according to new data. The app’s biggest group of spenders, the people of Shanghai, paid out an average US$20,400 last year, said the Alibaba spin-off company today. Those...
Nov 29, 2016 | China, E-commerce and E-retailing, Online advertising
Marketing giant Dentsu Aegis Network has acquired Shanghai-headquartered ecommerce firm Bluecom for an undisclosed sum. Under the deal, Bluecom will be integrated with the firm’s Isobar network. Bluecom, which has offices in Singapore, Hong Kong and Ho Chi Minh...
Nov 25, 2016 | China, E-commerce and E-retailing, Search engine marketing
Flight search firm Skyscanner, has been acquired by Chinese online travel giant Ctrip for £1.4 bn ($1.74bn). The Scotland-based flight search company was formed as a result of CEO and co-founder Gareth Williams’ frustration with finding cheap flights. It lets...
Nov 15, 2016 | China, E-commerce and E-retailing, Mobile
With Single’s Day now eclipsing cyber Monday and Black Friday, new research suggests mobile is the key driver for growth. In China, being an internet user is almost synonymous with being an online shopper. GlobalWebIndex’s research shows that 87% of internet users...
Nov 14, 2016 | China, E-commerce and E-retailing
Following the “Singles Day” spending bonanza last Friday, Chinese retailers are outperforming the global competition, according to new research. To examine China Singles Day, now the largest e-commerce event in the world, Dynatrace has been tracking and analysing the...
Nov 10, 2016 | China, Online video, Viral and buyrals
Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process. Case study summary •...
Oct 26, 2016 | China, E-commerce and E-retailing
Ahead of this years’ ‘Singles day’ shopping spree next month, Chinese ecommerce giant Alibaba gathered 80 top Chinese and international fashion and lifestyle brands in Shanghai to pull off an interactive, large-scale fashion show. The close to 200 top models and...
Oct 17, 2016 | China, E-commerce and E-retailing, Marketing through gaming
Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices. Called VR Pay, the service allows people to select items for purchase from virtual shopping malls simply...
Oct 14, 2016 | China
Chinese search engine giant Baidu is launching a “conversational” medical chatbot designed to make diagnosing illnesses easier. The bot is named Melody and comes built into the company’s iOS and Android Baidu Doctor app, which launched in China in 2015. Baidu...
Sep 23, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, Mobile, Russia, UK, USA
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research. The findings, from IAB Europe and IHS...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Sep 7, 2016 | China
There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research. Digital in APAC 2016 from We Are Social Singapore The study, from We Are Social, also reveals that the number of people...
Aug 23, 2016 | Argentina, Australia and New Zealand, Brazil, Chile, China, France, Germany, India, Latin America, Mexico, Mobile, Russia, South Africa, UK, USA
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research. Analysis of the latest smartphone sales trends has prompted GfK to upgrade its forecast for the year. Full year global...
Aug 19, 2016 | China, Social media
Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China’s most valuable technology company on Thursday. Data compiled by spreadbettor IG, showed Tencent’s market capitalisation was at 1.9103 trillion...
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