Mar 20, 2014 | China, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and case studies that caught our eye. Global ad spending by medium: Internet gets 1 in 5 ad dollars In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart...
Mar 17, 2014 | China, Regulation, Search engine marketing
Google has started to encrypt searches made by people in China, as part of a wider attempt to inhibit government spying around the world. The move is largely seen as a reaction to continuing revelations about the extent of surveillance of web browsing habits by the...
Mar 17, 2014 | China, E-commerce and E-retailing, Social media, USA
Two Chinese internet giants, online retailer Alibaba and social network Weibo, both plan to float on stock market, as the country’s booming digital industry begins to expand overseas. Alibaba, with more than 500 million customers and more than 800 million...
Mar 13, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, France, Germany, India, Latin America, Mexico, Online advertising, Peru, Philippines, Russia, South Africa, UK, USA
This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...
Mar 13, 2014 | China, Online video, Viral and buyrals
Industrial robot firm Kuka Robotics has run a new YouTube video campaign, pitting table tennis star Timo Boll against a high speed robot. See why it’s our video viral of the week below… The video shows the German sportsman initially losing 6-0 in a fast and furious...
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Mar 10, 2014 | China, Facebook marketing, Social media, Twitter marketing, WhatsApp
This chart shows the change in active users for the top 20 global social networks (excluding China). Respondents were asked the question ‘Which of the following services have you used/contributed to In the last month?”. Facebook-owned photo sharing service...
Mar 4, 2014 | China, Mobile
During 2013, Android tablets outsold iPads for the first time, getting almost twice the sales of its Apple rival, according to new data from Gartner. Of the 195 million tablets sold in 2013, Android took nearly 62% of sales on 121 million tablets, while Apple sold 70...
Mar 3, 2014 | China, Social media
China is a lucrative market, but how can brands get themselves noticed on social media? This case study looks at how beauty brand Garnier managed to hijack a trending topic on Chinese social media, in order to maximize their product visibility with a very limited...
Feb 13, 2014 | Australia and New Zealand, China, Latin America, Online advertising, Russia, USA
This chart shows internet penetration by region. North America and Western Europe have the highest internet penetration out of any region analysed with 81% and 78% of the populations being online. Both North America and Western Europe have double the amount of...
Jan 29, 2014 | China, Mobile
More than one billion smartphones were shipped last year, with Samsung increasing its lead as the world’s biggest vendor, according to new data. iCharts The research, from IDC, indicates that 1.004 billion smartphones were shipped last year, marking a 38.4%...
Jan 22, 2014 | China, E-commerce and E-retailing, Facebook marketing, Latin America, Mobile, Online advertising, Online video, Russia, Social media
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web...
Jan 8, 2014 | Brazil, China, Latin America, Mobile, South Africa
Following the launch of its Global Mobile Consumer Survey in December, the Mobile Entertainment Forum (MEF) have created this infographic looking specifically at the emergence of a new era of mobile – Mobile 3.0. Mobile 3.0 is which is characterised by super...
Nov 21, 2013 | China, Facebook marketing, Russia, Social media, Twitter marketing, WhatsApp
This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked...
Nov 18, 2013 | Australia and New Zealand, China
This chart shows the breakdown of online audience age in Asia Pacific compared to the worldwide average. India has the highest percentage of young people online, with the 15-24 age group accounting for 37% of India’s online audience. Interestingly, Australia,...
Nov 14, 2013 | China, Facebook marketing, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Twitter Vs Facebook: Which social media ads are best value for marketers? Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and...
Nov 13, 2013 | Australia and New Zealand, China, India
The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s time to know this audience better. However the biggest challenge...
Nov 12, 2013 | China, India, Mobile
Google has made its app translation tool available to all developers, letting brands and individuals reach a much larger international audience. The ‘App Translation Service’ lets developers request translations from specialised providers from the Developer Console,...
Nov 8, 2013 | China, Marketing through gaming, Mobile
Apple continues to dominate the mobile app sector in terms of revenue, generating 63% of the sectors revenue through its App Store, compared to 37% from Google Play, according to new research. The data, from Distimo, found that the vast majority of all revenue...
Nov 6, 2013 | Australia and New Zealand, China, France, Latin America, Mobile
Windows Phone now accounts for one in ten smartphone sales across the five major European markets and has seen strong growth in the UK, but Android still leads the way, according to new research. The new data, from Kantar Worldpanel ComTech, looks at smartphone sales...
