Aug 21, 2014 | Brazil, China, France, Germany, India, Latin America, Mobile, Online advertising, Online video, UK, USA
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends. The study, from GlobalWebIndex, found that the only places where traditional still leads are the UK,...
May 12, 2014 | France, Online advertising
In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world’s biggest advertising company has collapsed, the companies have confirmed. The traditional advertising industry has seen big changes is recent years and is now having...
May 9, 2014 | France, Regulation
Hackers have stolen the personal data of 1.3 million customers from the French branch of mobile network operator and internet service provider Orange. The hackers have access to names, email addresses and phone numbers. Orange France has been aware of the hack since...
Apr 30, 2014 | Australia and New Zealand, France, Germany, Mobile, UK, USA
Apple has performed strongly in the first quarter of the year, with sales bouncing back in Europe, Japan and Australia, but Android still dominates globally, according to new data. The study, from Kantar Worldpanel ComTech, found that across Europe, Android remains...
Apr 22, 2014 | Australia and New Zealand, France, Germany, Online advertising, UK, USA
Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new...
Apr 11, 2014 | E-commerce and E-retailing, France, Germany, UK
Mobile shoppers in Europe are set to spend £19.8 billion in 2014, almost twice as much as last year’s spend of £10.7 billion according to new research. The study, commissioned by RetailMeNot, a digital coupon marketplace and operator of Vouchercodes.co.uk. The study,...
Apr 10, 2014 | Email marketing, France
Workers in France will now be protected from receiving emails from their boss after 6pm, following a new union deal. The agreement, signed by tech industry employers and several unions in France means many companies are now forbidden by law to contact employees...
Apr 2, 2014 | France, Online video, Social media, Twitter marketing
Twitter has bought two social TV firms as it looks to build upon its links with real-time TV events, giving the social network more clout with broadcasters and advertisers. The deals see Twitter snap up Parisian firm Mesagraph and the London-based SecondSync. Details...
Apr 2, 2014 | China, France, Germany, Mobile, Online video, UK, USA
Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to a new report from Strategy Analytics looking at global mobile video trends. The study –...
Mar 20, 2014 | France, Germany, Mobile, Online advertising, UK
More advertisers in the Europe, Middle East and Africa (EMEA) region are turning to mobile to drive audience traffic and brand awareness than ever before, according to data from Millennial Media. The report, from digital ad platform Millennial Media latest S.M.A.R.T....
Mar 13, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, France, Germany, India, Latin America, Mexico, Online advertising, Peru, Philippines, Russia, South Africa, UK, USA
This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...
Mar 13, 2014 | France, Germany, Mobile, Online advertising, Regulation, Search engine marketing, Social media, UK
This week, the EU has updated its 19-year-old data protection laws, with stronger safeguards for citizens’ personal data. The new European data protection laws mean that companies found in breach of users’ personal data rights will risk fines of up to €100m....
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Mar 10, 2014 | Facebook marketing, France, Germany, Social media, UK
Nissan has launched its first pan-European Instagram campaign across the UK, France and Germany. The campaign was announced at the Geneva Motor Show where Nissan unveiled the new Juke last week. The campaign invites consumers to share a picture that represents their...
Jan 7, 2014 | Australia and New Zealand, France, Mobile
Apple’s share of smartphone sales has grown following the September release of the iPhone 5s and 5c, but its share of most major markets remains lower than this time last year, in the face of growing competition from rivals, according to new research. The latest data...
Dec 9, 2013 | Facebook marketing, France, India, Search engine marketing, Social media, Twitter marketing, UK
Social media was ruled by Facebook in 2013, with Pinterest Skype and Twitter all performing well across a range of countries, according to new data from Bing. In its review of Bing’s top searches for the year, Microsoft revealed that Facebook remained firmly affixed...
Nov 13, 2013 | E-commerce and E-retailing, France, USA
Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to...
Nov 7, 2013 | E-commerce and E-retailing, France, Mobile
Mobile shopping in set to soar this Christmas, with the UK leading the way in Europe, according to new research. The study, from Adobe, forecasts that tablet shopping will grow by 60% and Smartphone shopping to grow by 97%. UK shoppers are even more eager when it...
Nov 6, 2013 | Australia and New Zealand, China, France, Latin America, Mobile
Windows Phone now accounts for one in ten smartphone sales across the five major European markets and has seen strong growth in the UK, but Android still leads the way, according to new research. The new data, from Kantar Worldpanel ComTech, looks at smartphone sales...
Oct 28, 2013 | Australia and New Zealand, France, Online advertising, UK, USA
This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list....
