Native ads beat display ads for viewer recommendations
Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.
Brits to spend 3 times more online than French and Germans online this Christmas
Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.
Mobile adspend passes €10bn in first half of 2018- IAB Europe
Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.
Germany lags behind in mobile payment usage
Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards.
German ad spend trends: TV falls below 25% as digital soars ahead
TV ad spending in Germany dropped below 25% of total media spending last year for the first time since 2015,while digital increased to 32%, according to new data.
Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’
There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
Global app trends: UK falls behind Germany for consumer app spend
Global consumer spend via app stores is expected to grow 30% to $81.7B in 2018 and climb to $156.5B by 2022, with China leading the way and the UK falling behind.
Global Christmas shopping trends: UK and Germany lead way for speedy sites
UK and Germany led the way during the holiday period, China and Australia clocked the slowest times, according to new research.
Click and Collect helps drive extra in-store sales- report
Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.
“Never trust a clown”: Burger King trolls McDonald’s with ‘IT’ cinema stunt
Burger King pranked cinema goers in Germany this month with an ad that turned the film “IT” into its “longest ad ever” with a punchline that mocked its rival mcDonald’s. See why it’s out video viral of the week below…
Retail drives digital ad spend in Germany
The retail sector will take more than a fifth of all digital expenditure in Germany this year according to eMarketer’s Digital Ad Spending In Germany, by Industry: Forecasts and Trends report.
Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”
German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.
Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda
IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.
Deutsche Telekom expands into German TV with set top box
Deutsche Telekom Group, the second largest multinational operator in Europe, is working with Zenterio, a leading TV technology and services provider, on an ambitious project to modernise the TV subscriber experience in Germany with one of the market’s largest...Ad blocking “a growing challenge for marketers in Germany”
Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany. An ad blocking user is someone who...Germany: Mobile accounts for more than half of all ad spend
Mobile ad spending in Germany will reach €3.2 billion ($3.5 billion) this year, representing more than half (57.2%) of all digital ad spending for the first time, according to new research. Total media ad spending in Germany – which includes digital and traditional –...European app trends in 2017: Business apps on the rise
UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.
