Sep 23, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, Mobile, Russia, UK, USA
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research. The findings, from IAB Europe and IHS...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Aug 23, 2016 | Argentina, Australia and New Zealand, Brazil, Chile, China, France, Germany, India, Latin America, Mexico, Mobile, Russia, South Africa, UK, USA
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research. Analysis of the latest smartphone sales trends has prompted GfK to upgrade its forecast for the year. Full year global...
Jun 14, 2016 | Germany, Online advertising
Smartology is launching a German language version of its contextual digital advertising technology platforms, SmartMatch and SmartMobile. Driven by client demand, the move will let advertisers to expand their global reach beyond English-speaking consumers and German...
Mar 7, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, UK, USA
Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research. Global smartphone demand hit 368m units in Q4 2015, up 14 percent quarter-on-quarter and up six...
Jan 18, 2016 | E-commerce and E-retailing, Germany, UK, USA
UK, US and German consumers spend the highest amount per person online worldwide, according to research compiled by Internet World Germany. British shoppers spend the most – an average of £1,050 each year, followed closely by the US with £1,001. German consumers...
Nov 26, 2015 | Germany, Mobile
Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends. The study, from Yahoo-owned Flurry, tracked over 725,000 apps across 564...
Nov 25, 2015 | Digital marketing skills, France, Germany, Online advertising
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA). The figures are estimates...
Nov 10, 2015 | France, Germany, Online advertising, Regulation
Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content. The survey, from mobile agency Widespace, looked at mobile usage and advertising,...
Oct 29, 2015 | China, Germany, Mobile, UK, USA
Despite the growth in smart home devices, the Uk is lagging behind key rival markets in adopting this new technology, according to new research. According to Statista’s Digital Market Outlook, the five largest markets for smart home technology are currently the United...
Oct 15, 2015 | France, Germany, Online advertising, UK
UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year – but still lags far behind the other major EU ad markets such as France and Germany. In Q3 2015, 52% of online ads served in the UK met the IAB and Media Ratings Council’s...
Sep 17, 2015 | France, Germany, Online advertising, UK
Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data. The results, announced by IAB Europe at this week’s dmexco 2015 event, indicate that automated ad buying is still dominated by desktop,...
Sep 14, 2015 | China, Germany, Mobile, Online advertising, Search engine marketing, USA
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report. The research, from ZenithOptimedia’s latest Advertising Expenditure Forecasts, indicates that internet...
Sep 3, 2015 | France, Germany, Online video, UK, USA
Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research. The study, from HIS, looked at TV viewing times across the US, UK, France, Germany, Italy and Spain. Key points: •...
Aug 3, 2015 | Germany, Mobile
Nokia is selling its Here maps service to German car makers Audi, BMW, and Mercedes for $3 billion. It was previously reported that Uber was interested in purchasing the service, but the car companies clearly brought the most attractive offer to Nokia’s table....
Jul 25, 2015 | Germany, Online advertising, UK
Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands. These findings, taken from a recent joint study we carried out...
Jun 19, 2015 | CPG, FMCG digital marketing food and beverages, Germany, Mobile
In a stark warning to brands with too many untracked website domains, Heinz has been embarrassed after a QR code on bottles of Ketchup now links to a hardcore porn site. Back in 2012, Heinz ran a special promotion on bottles in Germany with a QR code letting consumers...
Apr 7, 2015 | China, Germany, India, Mobile, Online advertising, UK, USA
Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research. The study, from eMarketer, also indicates that US and China will account for nearly 62% of global mobile ad spending next year....
Mar 4, 2015 | Germany, Mobile
Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study. 72% of 7,000 people surveyed said they were open to retailers communicating with them via mobile, and...
Feb 9, 2015 | China, France, Germany, Mobile, UK, USA
Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years. Apple’s market share lead was just 0.1%, according to data from research firm Kantar Worldpanel. Apple’s...
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