Jun 4, 2014 | Argentina, Brazil, China, Content marketing, Facebook marketing, India, Latin America, Mexico, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, UK, USA
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
May 8, 2014 | China, India, Latin America, Online advertising
The internet is closing in on three billion users, two thirds of which will be from the developing world, according to new research. The United Nations International Telecommunications Union said the figures will equate to around 40 per cent of the world’s...
Apr 24, 2014 | E-commerce and E-retailing, India
One in 3 FMCG shoppers in India now adopt a multi-channel approach, going online first and then head to the stores to buy, according to new research. The study, from Nielsen, takes a close look at factors that influence buying in major product categories. Key...
Apr 22, 2014 | Content marketing, India, Mobile, Unilever - Research, tips and news for marketers
Unilever is offering free Bollywood music to 350 million villagers in India, to promote its Lifebuoy soap and Fair & Lovely skin cream products. Hindustan Unilever started the service in October last year in Bihar, one of India’s poorest states, and has since...
Mar 13, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, France, Germany, India, Latin America, Mexico, Online advertising, Peru, Philippines, Russia, South Africa, UK, USA
This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Dec 9, 2013 | Facebook marketing, France, India, Search engine marketing, Social media, Twitter marketing, UK
Social media was ruled by Facebook in 2013, with Pinterest Skype and Twitter all performing well across a range of countries, according to new data from Bing. In its review of Bing’s top searches for the year, Microsoft revealed that Facebook remained firmly affixed...
Nov 22, 2013 | India, Unilever - Research, tips and news for marketers
Google India has teamed up with major brands including Intel, Hindustan Unilever (HUL) and Axis Bank to launch a mass media campaign targeted to encourage women to get online. Watch this sample video from the campaign below: The initiative will focus on creating...
Nov 13, 2013 | Australia and New Zealand, China, India
The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s time to know this audience better. However the biggest challenge...
Nov 12, 2013 | China, India, Mobile
Google has made its app translation tool available to all developers, letting brands and individuals reach a much larger international audience. The ‘App Translation Service’ lets developers request translations from specialised providers from the Developer Console,...
Oct 15, 2013 | India, Mobile
Smartphone use in India has soared, with more than half of all web traffic coming from users with a mobile as their sole source of internet access, according to new research. According to the report, from Mumbai-based financial advisory firm Avendus Capital,...
Oct 10, 2013 | India
This chart shows the average time spent by unique visitors in March 2013 on the the top 10 online properties in India. Google sites were the top wen property in India in terms of unique visits (69 million unique visits) but are outperformed by Facebook when it comes...
Oct 10, 2013 | India
This chart shows the top 10 online destination in India. Google sites came in top with over 69 million visits in March 2013. Facebook received the second highest volume of unique visitors with almost 60 million, it was also the only social media site to make it into...
Oct 9, 2013 | China, India, Latin America, Mobile
Forty percent of the world’s population will be online by the end of the year, still leaving 4.4 billion people unconnected, according to a UN report. Least connected countries (LCCs), end 2012 The annual report of the International Telecommunication Union...
Sep 26, 2013 | CPG, FMCG digital marketing food and beverages, India, Mobile, Unilever - Research, tips and news for marketers
Unilever has partnered with mobile marketing firm Brandtone, as the FMCG giant looks to target low-end mobile users in emerging markets including China, India and Indonesia. Watch this video from Brandtone, featuring Keith Weed, Unilever CMO, explaining the initiative...
Aug 30, 2013 | India, Online video
India boasts the world’s second fastest growing online population with 31%t Year-Over-Year Growth, six times the average global rate, according to a new report. ComScore has released the 2013 India Digital Future in Focus report. The report provides a comprehensive...
Aug 20, 2013 | Argentina, Australia and New Zealand, Brazil, Chile, China, India, Latin America, Online advertising, Russia
Singapore is the nation most motivated to go online by entertainment; The Portuguese the most motivated by information and the Chinese by self-expression and transaction, according to new research by global media agency network Mindshare. These are just some of the...
Aug 14, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, India, Online video, Social media
Horlicks has launched a new Facebook campaign in India to promote its new biscuit, inviting users to guess the plot of a new TV commercial with a number of clues. Watch the final TV commercial below: To promote the new Horlicks Nutribic ‘fibre rich digestive...
Aug 6, 2013 | Argentina, Australia and New Zealand, Brazil, China, E-commerce and E-retailing, France, Germany, India, Latin America, Russia, UK, USA
This chart shows the percentage of each country’s internet population who have bought something online. 40.4% of the worldwide internet population will make a purchase through a digital channel this year. Western Europe’s online population is very engaged...
Jul 3, 2013 | Facebook marketing, India, Online advertising, Social media
Komli Media is now using Facebook’s RTB (Real-Time-bidding) platform, as the India-based media technology company looks to expand its offering to advertisers and publishers. The move will see Komli Media integrate the Facebook Exchange (FBX) into its proprietary ATOM...
