Aug 20, 2013 | Argentina, Australia and New Zealand, Brazil, Chile, China, India, Latin America, Online advertising, Russia
Singapore is the nation most motivated to go online by entertainment; The Portuguese the most motivated by information and the Chinese by self-expression and transaction, according to new research by global media agency network Mindshare. These are just some of the...
Aug 6, 2013 | Argentina, Australia and New Zealand, Brazil, China, E-commerce and E-retailing, France, Germany, India, Latin America, Russia, UK, USA
This chart shows the percentage of each country’s internet population who have bought something online. 40.4% of the worldwide internet population will make a purchase through a digital channel this year. Western Europe’s online population is very engaged...
Jul 10, 2013 | China, Latin America, Mobile, Online advertising, Search engine marketing
Asia Pacific remains the highest earning region for mobile ad revenues, but North America is catching fast, boosted by a rise in smartphone search ads, according to a new report. The study, conducted by IAB US and IHS indicate that global figures for mobile...
Jul 8, 2013 | Content marketing, Latin America, Mobile, Online advertising, Unilever - Research, tips and news for marketers
UK-based music discovery and marketing firm Shazam has raised an extra $40m (£26.8m) after getting investment from the world’s richest billionaire. Carlos Slim, owner of Latin American telecoms firm America Movil, is investing the money to expand Shazam’s reach in the...
Jun 18, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Mobile, Online video, Peru, Search engine marketing, Social media
The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research. The findings, from comScore’s 2013 Latin America Digital Future in Focus report, provides a comprehensive...
Jun 18, 2013 | China, Latin America, Marketing through gaming
Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore. The number of daily gamers differs across the continents with an...
Jun 12, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Online advertising, Peru
Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations. Headquartered in Miami with a second office in Mexico City, Xaxis Latin America offers advertisers the first, fully featured audience buying...
Jun 11, 2013 | Argentina, Brazil, Chile, China, Colombia, Content marketing, CPG, E-commerce and E-retailing, India, Latin America, Mobile, Online advertising, Online video, Peru, Russia, South Africa
Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco. Watch this video from Cisco, featuring key highlights of the report below: According to the firm’s Visual...
Jun 3, 2013 | Argentina, Brazil, Chile, Colombia, CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Latin America, Mexico, Peru
Clothing and electronics are the most popular categories for online shopers in Latin America, with brand awareness and loyalty key to driving purchases, according to a new study. The study, which surveyed nearly 1,100 respondents in Latin America, looked at online...
May 30, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
More than 9 in 10 Chilean web users tuned into online video in August, with YouTube by far the most popular site across the Latin American territories, according to data from comScore. The comScore study found that internet users in Chile watched an average of 171...
May 29, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru, Social media
Facebook is by far the most used social network in Latin America, growing by 7,915 million users between 2011 and 2012. Other sites that reported large growth over the period were Ask.fm (12,739 million growth) and Tumblr (5,471 million growth). Once popular social...
May 29, 2013 | Argentina, Brazil, Chile, Latin America, Mexico, Peru, Social media
The average time spent on social networks worldwide in 5.2 hours per month. The country with the highest average time spent on social networks is Argentina with 9.8 hours. Of the top 10 countries, Mexico showed the lowest average time spent on social networks with 7.5...
May 22, 2013 | Argentina, Brazil, Facebook marketing, Latin America, Social media, Twitter marketing
Social media in Latin America continues to soar as Argentina and Brazil become the most engaged social networking markets worldwide, according to a new study. The study, from comScore, found that visitors from Argentina and Brazil is spending an average of near 10...
May 22, 2013 | Argentina, Brazil, Chile, Colombia, Facebook marketing, Latin America, Mexico, Online advertising, Peru, Twitter marketing
Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research. The study, from comScore,...
May 15, 2013 | Brazil, Latin America
Brazilian web users spend 27 hours online per month, with social media and portals getting the most ad revenue, according to a new report. The 2013 Brazil Digital Future in Focus report from comScore examines how the prevailing trends in web usage, social media,...
May 10, 2013 | Brazil, CPG, Latin America, Mobile, Viral and buyrals
Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper. The Brazilian TV advert for TweetPee (in Portugese) is below: The gadget is a...
May 8, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Digital ad spend in Latin America is set to double by 2016, with Brazil leading the way, according to new research. The study, from eMarketer, indicates that less than half of Latin America’s population were online during 2012, but urban area’s are showing faster...
May 8, 2013 | Brazil, Latin America
The Brazilian travel site audience has nearly tripled in the past 3 years, with 1 in 3 online users visiting the now visiting the category, according to research. The findings, from comScore, looked into the growth of the online travel market in Brazil from its...
Apr 30, 2013 | Brazil, Latin America, Online advertising, Viral and buyrals
Budweiser’s latest foray into digital marketing takes an old social custom of toasting with a beer glass- and gives it a modern twist. See why it’s our video viral of the week below… Created by Agencia Africa in partnership with Bolha, a digital innovation studio in...
Feb 5, 2013 | Chile, Latin America, Online video
Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click...
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