Adjust brings mobile analytics service to Mexico
Mobile measurement and fraud prevention firm Adjust is expanding operations in Latin America, with the opening of an office in Mexico City.
End of consoles? Google launches streaming gaming platform Stadia
Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.
Deadpool returns to Snapchat with shoppable AR lens
Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.
TradeTracker expands performance marketing platform into Mexico
Performance marketing firm TradeTracker is continuing its expansion and growth phase with new operations in Mexico. The move marks its entry into Latin-American countries and a new office is already serving advertisers and affiliates. The expansion means that...Top 10 brands in Latin America
Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research. The fifth annual BrandZ Top 50 Most Valuable Latin American Brands from WPP and...Global digital trends in 2017: Half the world now owns a smartphone
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...Global ad spend: North America and Russia drive 4.4% growth for 2016
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...Emerging markets power smartphone sales
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research. Analysis of the latest smartphone sales trends has prompted GfK to upgrade its forecast for the year. Full year global...The mobile disconnect: Advertisers and mobile operators ‘not living up to consumers’ expectations’
The majority of UK consumers are left dissatisfied with the mobile advertising experience, according to new research. The report, from mobile platform Unlockd, highlighted that less than half (47%) of consumers consider their mobile advertising experience to be...Latin America has fastest-growing ad market in world
Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data. The study, from eMarketer indicates that worldwide ad spending will reach $719.20bn by the end of 2019. The pace of growth will vary widely across...Apple iAds come to Latin America for first time
Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS). IMS will act as Apple’s exclusive partner selling ad inventory across iOS apps to customers in Latin America. In addition, Apple has this week...Mexico retains ‘Social World Cup’ as USA rises
The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research. The world’s premier footballing event in Brazil would have been won by Mexico if the competition was based on social media audiences, according to...Twitter fail: KLM apologises for offensive Mexico World Cup tweet
Dutch airline KLM has been forced to apologise for joke tweet following Netherland’s victory over Mexico at the World Cup. The tweet, now deleted, included a photo of an airport departures sign under the heading ‘Adios Amigos’. Next to the word...Mexico ‘most socially active World Cup team’
The world’s premier footballing event in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK The world’s premier footballing event in Brazil would be won by Mexico if the...Global ad trends: Digital ‘to account for third of all revenue by 2018’
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
