Alibaba provides help for online merchants hit by coronavirus outbreak
Chinese ecommerce giant Alibaba Group has unveiled measures to help small and medium-sized enterprises in China affected by the coronavirus outbreak.
Facebook rules influencer memes ‘are not political ads’
Facebook is to allow paid political messages that sidestep ads loophole, as the upcoming US presidiental election this year puts more scrutiny on digital ad campaigns.
Global app trends: Install ad spend ‘to double by 2022’
Global app install ad spend is set to reach $118 billion in 2022 as millions of people in the developing world come online, according to new research.
UK ‘has lowest numbers of subscribers to online editorial content’
The UK has the lowest number of subscribers to online editorial content with just 8% as compared to 14% of US consumers and 38% of Norwegians, according to new global research.
Unmasked: Google forced to reveal author of bad dentist review
Sometimes the customer isn’t always right, especially when it comes to leaving fake reviews. In a landmark ruling, an Australian court has granted a Melbourne dentist an order which forces tech giant Google to reveal the identification of an anonymous online reviewer.
Which smart home products will Brits own in 2020?
Smart thermostats are the most popular IoT device that Brits want for their home, ahead of a smart doorbell, according to new research.
‘Digital deluge’ overwhelms UK households to the point of apathy
Digital frustration and disengagement is turning to apathy as UK consumers drown in too much choice, with more consumers actively seeking time away from smartphones and tablets compared to 2018, according to new research.
Tencent-backed challenger bank N26 to close all UK accounts ‘due to Brexit’
German-based digital bank N26, which is backed by Tencent and Facebook and PayPal investor Peter Theil, is to close 200,000 UK current accounts in April ‘due to Brexit’ – despite launching two years after the EU referendum.
Verizon expands with new 5G lab and studio in London
Telecoms giant Verizon has opened a new 5G Lab and production studio in London, becoming the company’s first 5G-enabled facility outside the US, to support its international business and media customers.
Jazz music streaming service picks 7digital as streaming platform
A new streaming service catering specifically to jazz fans, called ‘jazzed’, has been launched, and has selected British B2B music-tech company 7digital as its preferred music platform.
Oscars 2020: Who got the most social media buzz in the UK?
This year’s Oscars saw history made, as South Korean film Parasite became the first non-English film to win Best Picture. New data looks at the films, stars and issues that got social media buzz this year.
Hiscox insurance launches smart tech to spot water leaks
Specialist insurer Hiscox has partnered with LeakBot, the smart water leak alarm, to provide its leading leak detection system to customers.
Wilkinson Sword partners Evening Standard and Independent for newsjacking creative campaign
The Independent and The Evening Standard have partnered with Wilkinson Sword for a three-month campaign targeting key moments in the news agenda.
Domino‘s generates more than £1m with personalised display ads
Pizza brand Dominos achieved a 10 to 1 incremental return on ad spend, increasing customer lifetime value and customer purchases in just three months through a new personalised ad campaign.
Failed eCommerce projects lead to retailers ‘wasting £174k in 2019’
Direct-to-Consumer (D2C) retailers in the UK lost an average of £174k in 2019 due to failed eCommerce projects, according to a new study.
Publishing ad metrics: Content verification technology ‘key driver of ad discrepancy’
Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.
AI reveals emotional impact of all 50 Super Bowl ads
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
UK Email Benchmark Report: A big comeback for email
UK email performed drastically better in 2019 than it did in 2018. Last year’s numbers trended below the global averages, according to new research.
Nominet partners Scouts for online safety badge
Nominet the organisation historically known for running the .UK internet infrastructure has partnered with the Scouts to help mark Safer Internet Day on Tuesday 11th February with the launch of a dedicated badge focused on improving internet safety.
UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
