US Facebook use declines for the first time
The percentage of the US population over 12 Americans aged 12 and older using Facebook has dropped 5 percentage points to 62% this year, marking the first decline in a decade, according to new research.
Fast broadband a priority for many UK home buyers
Access to fast broadband and a good mobile signal is now a major sticking point for most home buyers, according to new research.
Just half of UK retailers have a digital strategy in place
Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to new research.
How Crock-Pot won the Super Bowl (without even having a commercial)
US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.
Top 50 global Chinese brands: Consumer electronics dominate rankings
The top 5 Chinese global brands in 2018 include Lenovo, Huawei, Alibaba, Xiaomi and Air China, as the government urges its companies to ‘go global’, according to new research.
The impact of AI: which countries will win and lose from machine learning?
Australia will fare best from the rise of machine learning, while UK will lose out the most, According to a new study looking into the impact of AI until the year 2030.
UK adspend: One in every four pounds spent now goes on mobile
The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.
Unilever’s Dollar Shave Club launches in the UK
Dollar Shave Club, the Unilever-owned men’s grooming subscription service, has launched in the UK.
Global Christmas shopping trends: UK and Germany lead way for speedy sites
UK and Germany led the way during the holiday period, China and Australia clocked the slowest times, according to new research.
What would happen if the internet shut down for 1 hour?
Which countries would lose the most money if someone actually broke the internet? This new report from Website Builder Expert (WBE) finds that China would suffer the most.
The year in review: 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.
Internet ‘to make up 94% of all growth in adspend by 2020’
Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.
African mobile broadband connections to double within five years
Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research.
Top 50 most valuable UK brands: Vodafone and HSBC lead way
Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.
Most Brits want stricter rules on online tracking and data sharing ahead of GDPR
Ahead of the new General Data Protection Regulation (GDPR) taking effect in May 2018, new research reveals 62 per cent of UK consumers want stricter rules surrounding data collected about people’s online behaviour (sites they visit, ads they click and purchases they make).
Brits demand better mobile technology from travel industry
Travel agents and operators are coming under increasing pressure to improve their mobile offering, as more than half of UK holidaymakers are frustrated by the lack of mobile innovation when travelling abroad, according to new research.
Halloween search trends: Most popular costumes from Warner Bros films
SEMrush has carried out a study to shed light on some of the latest Halloween trends in the UK. Which costumes are the most popular? What regions in the UK are most engaged with Halloween?
Unilever taps voice search for next-gen digital consumers
Unilever is to use Amazon’s Alexa platform as a key role in the FMCG giant’s digital transformation.
Diwali ecommerce sales: Amazon Vs. Flipkart in India
Amazon’s ‘The Great Indian Festival’ generated more transacting customers than any other online platform during the festive Diwali season in India, including market leader Flipkart, according to new research.
Click and Collect helps drive extra in-store sales- report
Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.
