Jul 4, 2017 | Latin America, Mexico, Online advertising
Performance marketing firm TradeTracker is continuing its expansion and growth phase with new operations in Mexico. The move marks its entry into Latin-American countries and a new office is already serving advertisers and affiliates. The expansion means that...
Jun 22, 2017 | China
Chinese internet giant Tencent hosted “China Day” at Cannes Lions and won its first Gold Lions Award, the Cyber Lions, for its QQ Alert. Chinese internet giant Tencent hosted “China Day” at Cannes Lions and won its first Gold Lions Award, the...
Jun 22, 2017 | France, Online advertising, Online video
With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity. During an Alibaba talk, Chris Tung made it clear from the outset that they were a business who sees themselves as a...
Jun 21, 2017 | E-commerce and E-retailing, UK
Online retail growth is slowing in the UK, with the clothing sector taking the biggest hit as Brexit and a hung parliament take their toll on consumer confidence, according to new data. UK online retail sales were up +10.2% year-on-year (YoY) in May, according to the...
Jun 12, 2017 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, UK
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base. The shock election result saw the Conservatives getting the...
Jun 8, 2017 | Online advertising, UK
There is a growing gap between consumer expectations and digital reality in the UK insurance industry, according to new research. The study, from Eptica, indicates that 91% of consumers say good digital customer service from insurers makes them more loyal – yet the...
Jun 7, 2017 | Germany, Online advertising
Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany. An ad blocking user is someone who...
Jun 1, 2017 | Mobile, USA
Ad blocking continues to be a controversial subject, but only half of US users are aware of filtering software, according to a new report. This special report in collaboration with Adblock Plus, The State of Mobile Ad-blocking in 2017, takes a deep-dive into the...
May 26, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, UK, Viral and buyrals
Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters. The faces of Rolf Harris, Fred West and Jimmy Savile and were inadvertently featured in an animation voiced by Gary...
May 25, 2017 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, South Africa, Unilever - Research, tips and news for marketers
Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates. The Unilever Digital Recruitment Programme is an online initiative that mixes gaming with video interviews to find the best graduates. The selection...
May 25, 2017 | E-commerce and E-retailing, UK
As the late May Bank Holiday approaches, research from Rakuten Marketing and the Centre for Retail Research has found that approximately 1 in 4 consumers are changing their summer travel plans this year due to Brexit. Other key stats found include: Over a third are...
May 18, 2017 | China, Social media
China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever. According to the Chinese company’s first quarter results, it has 340 million active monthly...
May 18, 2017 | France, Online advertising, Online video, Viral and buyrals
This new viral video for the French High Speed Train Service TGV pokes fun at long movies (now that travel between Paris and Bordeaux takes just 2 hours), with Kevin Costner on board. The ad follows the firm’s Client Relationship Manager mission to Hollywood to...
May 17, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Regulation, UK, Viral and buyrals
McDonald’s has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement. The advert went live on May 12 across social media and on UK TV, depicting a boy talking with his mother about his...
May 2, 2017 | Australia and New Zealand, Facebook marketing, Social media
Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network. A research paper, reported on but not published by The Australian newspaper, was said to...
Apr 26, 2017 | Content marketing, Online advertising, Online video, UK
Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo. Channel 4 gets this information from users’ All 4 account details. Viewers can opt out of seeing them if they feel...
Apr 25, 2017 | Digital marketing skills, UK
Dublin’s developers make up nearly 10% of the city’s working population, the highest proportion of all cities in the UK and Ireland, according to new data from Stack Overflow’s Q1 Developer Ecosystem Report. London still maintains the largest tech community –...
Apr 19, 2017 | Online advertising, Online video, UK
Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook. The media rivals are currently in advanced discussions over a partnership could see Virgin Media join...
Apr 12, 2017 | Mobile, Online advertising, UK
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital...
Mar 31, 2017 | Social media, UK
Customer experience provided by UK retailers is not improving, leaving consumers increasingly frustrated, according to new research. The study, from Eptica indicates that consumers more likely to get an accurate response on email than Twitter, Facebook or the web. Key...
