Baidu debuts medical chatbot for doctors and patients

Chinese search engine giant Baidu is launching a “conversational” medical chatbot designed to make diagnosing illnesses easier. The bot is named Melody and comes built into the company’s iOS and Android Baidu Doctor app, which launched in China in 2015. Baidu...

Loyalty schemes prove popular with Brits

A new study finds 59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme. Global loyalty marketing agency, ICLP reveals that the desire for innovative loyalty programmes is high on the agenda for consumers when...

Yahoo expands beyond London with UK regional agency boss

Yahoo has appointed James Attwater in the new role of Regional Agency Partner to focus on growing Yahoo’s advertising business in key cities outside London. With regional agencies accounting for 15% of UK ad spend, this appointment signals Yahoo’s increased focus on...

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...

Driverless buses start taking passengers in France

A year-long trial of driverless buses has started in Lyon in what officials have described as a ‘world first’. Two shuttle buses, which hold up to 15 passengers at a time, have started operating along a 1.3km stretch of public streets in the Confluence...