Jul 28, 2015 | China, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Chinese ecommerce giant Alibaba and Unilever have partnered to enable the international FMCG group to reach more Chinese consumers. The tie-up will go beyond product sales to encompass innovation and collaboration across a wide range of applications and logistics....
Jul 28, 2015 | Online advertising, UK
UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research. However, internet advertising as a whole...
Jul 25, 2015 | Germany, Online advertising, UK
Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands. These findings, taken from a recent joint study we carried out...
Jul 22, 2015 | China, Mobile, Social media
China mobile social networking users will reach 335.9 million this year, up 20.7% on 2014, according to new research. The report, from eMarketer, forecasts that the number will continue grow and by 2019, users will exceed 480.4 million, representing 34.8% of total...
Jul 21, 2015 | Mobile, UK
Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet, according to new research. Mobile has also now become more engaging than desktop, accounting for 56% of all...
Jul 20, 2015 | China, Search engine marketing
Chinese search giant Baidu saw its global market share fall to 7.52% in June 2015, according to new research. The findings, from China Internet watch, indicate that Google still ranked the top by Global market share of 70.8%- an increase of 2.26% from the previous...
Jul 17, 2015 | CPG, FMCG digital marketing food and beverages, India, Regulation, Social media, Twitter marketing
At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital...
Jul 15, 2015 | Digital marketing skills, UK
More than half of employers fear they will not be able to recruit enough high-skilled workers, including the technology and digital sector, according to a new survey by the CBI. The survey shows demand for highly skilled workers is particularly strong in high-growth,...
Jul 15, 2015 | E-commerce and E-retailing, UK
Today Amazon celebrates its 20th birthday with a huge day of sales, and online shoppers in rural Britain will be better placed to bag the bargains than those in major cities due to ultrafast broadband speeds up to 40 times the UK average, according to new research....
Jul 9, 2015 | Australia and New Zealand, Mobile, UK
Cricket fans are looking forward to watching this summer’s Ashes series on their mobiles, with one in three online video starts for the Ashes expected to come from mobile, according to new research. New research from Adobe examined social media buzz building up to the...
Jul 6, 2015 | France, Regulation
Uber has suspended its UberPOP taxi-ordering app in France, according to a newspaper report. Le Monde said the suspension comes in a week that two managers of the taxi-ordering app Uber were arrested for “illicit activity”. In June France’s interior...
Jul 3, 2015 | Content marketing, UK
The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards – in partnership with PubMatic – at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound. AOP Awards 2015 from Black & Tone on...
Jul 3, 2015 | Online advertising, Russia
Online advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment. All European markets reported positive growth and it was not only the developing markets which are...
Jul 2, 2015 | India, Online advertising
P&G’s sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to “touch the pickle jar”...
Jul 1, 2015 | Content marketing, Online advertising, Regulation, UK
Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research. The Internet Advertising Bureau UK Ad Blocking report, conducted by YouGov, indicates...
Jun 30, 2015 | Facebook marketing, Mobile, Social media, South Africa
Facebook is opening an office in an affluent suburb of Johannesburg next month, as the social network looks to reach more users on the continent. North America has a population of about 500 million, and two-fifths of them are on Facebook. The sales office will be...
Jun 29, 2015 | India, Online advertising, Online video
India is set to be the “single greatest opportunity over the next five to 10 years” according to future 21st Century Fox CEO James Murdoch. Speaking at the Cannes Lions advertising festival, Murdoch said the country was “entrepreneurial” and...
Jun 29, 2015 | Online advertising, UK
Programmatic’s share has of the UK display ad sector risen from 28% to 45% in a year and is now worth almost £1bn, according to new research from the IAB. The Internet Advertising Bureau (IAB) UKs “Media Owner Sales Techniques” study, conducted by research and...
Jun 23, 2015 | Australia and New Zealand, Online advertising, Online video
YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more...
Jun 23, 2015 | E-commerce and E-retailing, UK
In May there was an unexpected slowdown in UK online retail volumes – as the unsettled weather and general election may have impacted upon shopper behaviour, according to data from the IMRG MetaPack UK Delivery Index. The decline in month-on-month sales of 2.9% was...
