May 21, 2014 | Online video, UK
Online job board Monster.co.uk’s Thank You Campaign is picking up speed with the help of Blur bassist Alex James and Paralympian Dame Sarah Storey both making public thank yous. The emotive campaign encourages Britons to thank people who have made a difference to...
May 20, 2014 | Online advertising, UK
This chart shows the percent change in advertising expenditure in the UK between 2012 and 2013. Not surprisingly internet ad spend grew the most over the period with a 15.6% Increase. Print titles all saw a decrease In their ability to attract advertisers money....
May 20, 2014 | Online advertising, UK
This chart shows the ad expenditure per sector In the UK for 2013 In millions of pounds. Internet adspend Is the highest by far out of all sectors with £6,300m spent in 2013, of this about a sixth (£1,032m) was taken up by mobile advertising. Internet advertising far...
May 20, 2014 | Search engine marketing, UK
More than half (58%) of all UK companies plan to increase their paid search budgets this year, up from 55% in 2013, with a slight increase on SEO spend also forecast, according to new research. The eighth annual UK Search Engine Marketing Benchmark Report 2014,...
May 19, 2014 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Online video, Peru, USA
In the biggest technology deal of the year so far, US telecommunications giant ATT has bought broadcast satellite service provider DirecTV for nearly $50bn (£29bn). DirecTV was recently listed as the second largest media owner in the world (behind Google) and the deal...
May 19, 2014 | Mobile, UK
UK diners are creating a ‘fast dining’ culture with two in five (41%) diners now booking restaurants through tablets or mobiles, compared to 7% in 2011, according to new research. The study, from Booktable, indicates that women are leading the rise of this trend,...
May 19, 2014 | UK, USA
A study analysing social commerce strategies of Top 100 Global Retailers shows failure to convert social media into sales, with Tesco the only advanced retailer using social as a sales channel. Buyapowa’s Social Maturity Index finds that 99% of retailers stuck in...
May 19, 2014 | China, Mobile, WhatsApp
Tencent has announced that its mobile messaging app WeChat ended the first quarter of 2014 with 396 million monthly active users, as its expansion beyond China continues. WeChat ended 2013 with 355 million monthly active users. These figures include Weixin- the same...
May 16, 2014 | Regulation, USA
Regulators have given the go ahead for new rules would let content firms charge more for faster delivery of traffic to their users, in move that critics say could end ‘net neutrality’. For four months now, the public can weigh in on the rules proposed by the over the...
May 16, 2014 | E-commerce and E-retailing, Mobile, UK
Dixons has struck a deal to make Carphone Warehouse part of its group joining the UK electrical retailers high street roster that includes PC World and Currys. The retail group has agreed a merger worth £3.8bn to bring the phone retailer into its fold, creating a new...
May 16, 2014 | Marketing through gaming, Online video, UK
Aardman Animations, the creator of Shaun the Sheep, has teamed up with Nominet Trust to launch Shaun’s Game Academy, a national competition for young people to build online games based on the adventures of the popular TV character. Aardman is looking to inspire...
May 15, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, UK, Unilever - Research, tips and news for marketers, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Which 16 brands get a billion customers a year? Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global...
May 15, 2014 | Content marketing, Online video, USA
Netflix increased its share of fixed-line Internet traffic in North America in the first half of 2014, accounting for 34% of data flowing to consumers during peak times, up from 32% in the latter half of 2013. The research, from Sandvine, also found that file-sharing...
May 15, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, UK
Cafédirect, one of the UK’s biggest coffee brands, has acquired online coffee club Kopi.co.uk. Founded in 2011 by Philip Wilkinson and Simon I’anson, Kopi delivers premium coffee to people through their letterbox each month. Formulated as a discovery experience,...
May 14, 2014 | Online advertising, UK
With all the focus on digital have some more traditional channels become ‘novel’? Steve Abbott; Director; The British Consumer Index looks at the stats behind a recurring trend towards brands using traditional media to stand out from the digital crowd. Marketing...
May 13, 2014 | Social media, Twitter marketing, UK
The 2014 Eurovision song contest dominated Twitter last Saturday night, generating more than 5.3 million tweets, according to the social network. The traffic peaked at the victory of the crowned winner – Austrian, bearded drag queen Conchita Wurst. Wurst’s...
May 12, 2014 | Brazil, China, Online advertising
Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data. The figures, from ZenithOptimedia, rely on a definition of media revenue as “all revenues deriving from businesses that...
May 12, 2014 | Latin America, Mobile, Online video
The BBC has announced its plans for its coverage of this year’s FIFA 2014 World Cup in Brazil across TV, PC/laptop, tablet and smartphone platforms- taking advantage of the rising number of people using mobile devices while watching TV. Games run from late afternoon...
May 12, 2014 | France, Online advertising
In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world’s biggest advertising company has collapsed, the companies have confirmed. The traditional advertising industry has seen big changes is recent years and is now having...
May 12, 2014 | Content marketing, Regulation, UK
In a blow to the film and music industry, a new deal between UK ISPs will see frequent illegal downloaders sent strongly worded letters with no chance of fines or further legal action. BT, Sky, TalkTalk and Virgin Media will send “educational” letters to...
