Mar 20, 2014 | Regulation, USA
NSA whistleblower Edward Snowden made a surprise appearance at this week’s TED technology conference, accusing the US intelligence service of ‘setting fire to the internet’ and prioritising surveillance over security. Watch the video interview below: The former NSA...
Mar 20, 2014 | China, E-commerce and E-retailing, USA, WhatsApp
Chinese ecommerce giant Alibaba has invested $215m in mobile messaging app Tango, as completion in the chat app sector heats up following Facebook’s $19bn purchase of WhatsApp. The deal underscored the lengths that Internet companies are willing to go to gain a...
Mar 20, 2014 | China, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and case studies that caught our eye. Global ad spending by medium: Internet gets 1 in 5 ad dollars In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart...
Mar 20, 2014 | France, Germany, Mobile, Online advertising, UK
More advertisers in the Europe, Middle East and Africa (EMEA) region are turning to mobile to drive audience traffic and brand awareness than ever before, according to data from Millennial Media. The report, from digital ad platform Millennial Media latest S.M.A.R.T....
Mar 19, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Social media, UK
For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) to...
Mar 19, 2014 | E-commerce and E-retailing, USA
Starbucks is planning to launch a smartphone service that lets consumers order coffee before they get to a store, via its mobile app. In an interview with Bloomberg published late Wednesday, Adam Brotman, chief digital officer at the Seattle-based company, said...
Mar 19, 2014 | E-commerce and E-retailing, UK
UK pub chain J D Wetherspoon increased customer satisfaction with the food quality served in its pubs by 6% as a result of its customer experience programme, ‘My Pub Feedback’, conducted with Service Management Group (SMG). The programme, undertaken across the entire...
Mar 18, 2014 | Mobile, Online video, UK
In contrast to other countries where smartphones are used more often than the television, laptop or tablet, UK multiscreen users still favour the television, despite having the highest smartphone penetration of any other country surveyed, according to new research....
Mar 18, 2014 | E-commerce and E-retailing, FMCG digital marketing food and beverages, UK
Just Eat plans to raise £100m from listing its shares on the London Stock Exchange, as the online takeaway service looks to expand its platform to more markets. The Danish firm plans to use the extra cash to expand into new countries, as well as acquisitions of...
Mar 17, 2014 | China, Regulation, Search engine marketing
Google has started to encrypt searches made by people in China, as part of a wider attempt to inhibit government spying around the world. The move is largely seen as a reaction to continuing revelations about the extent of surveillance of web browsing habits by the...
Mar 17, 2014 | China, E-commerce and E-retailing, Social media, USA
Two Chinese internet giants, online retailer Alibaba and social network Weibo, both plan to float on stock market, as the country’s booming digital industry begins to expand overseas. Alibaba, with more than 500 million customers and more than 800 million...
Mar 17, 2014 | Mobile, UK
Older shoppers are more likely than youngsters to use their mobiles to compare prices online for products they see in stores, according to new research. Statistics from retail technology group Omnico revealed that 50% of 55-59 year olds have used their smartphones to...
Mar 14, 2014 | Marketing through gaming, Mobile, UK
Games studio King Digital will become Britain’s most valuable publicly listed internet company after being priced at $7.6bn ahead of its IPO. The London games studio behind the mobile hit Candy Crush Saga has seen its valuation soar by $2bn in less than a month....
Mar 14, 2014 | Australia and New Zealand, Digital marketing skills, Online advertising, Regulation, UK, USA
Competition for talent at digital agencies and production companies is leading to sharp salary rises, and remuneration gaps of up to 45% between some regions, according to a new report. The study, from entrepreneur network SoDA, indicates that globally, there’s never...
Mar 13, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, France, Germany, India, Latin America, Mexico, Online advertising, Peru, Philippines, Russia, South Africa, UK, USA
This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...
Mar 13, 2014 | E-commerce and E-retailing, Marketing through gaming, UK
Tesco is working on a virtual reality supermarket that lets users browse and buy from computer generated shelves while wearing an Oculus Rift headset. Figure Digital has released the following video showing people taking a tour around a virtual Tesco with our favorite...
Mar 13, 2014 | Content marketing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA
Here are the top digital marketing data and case studies that caught our eye. Facebook ROI or RIP? Brand’s organic reach is ‘destined to die out’ Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans...
Mar 13, 2014 | China, Online video, Viral and buyrals
Industrial robot firm Kuka Robotics has run a new YouTube video campaign, pitting table tennis star Timo Boll against a high speed robot. See why it’s our video viral of the week below… The video shows the German sportsman initially losing 6-0 in a fast and furious...
Mar 13, 2014 | Email marketing, Online advertising, Online video, Social media, UK
Almost three quarters (71%) of marketers re using some form of marketing automation to their advantage, to increase ROI and glean increased insights into marketing campaigns, according to new research. The study, from SilverPop and conducted by Forrester Consulting,...
Mar 13, 2014 | France, Germany, Mobile, Online advertising, Regulation, Search engine marketing, Social media, UK
This week, the EU has updated its 19-year-old data protection laws, with stronger safeguards for citizens’ personal data. The new European data protection laws mean that companies found in breach of users’ personal data rights will risk fines of up to €100m....
