Jun 27, 2013 | South Africa
This chart shows the top 10 mobile websites in South Africa (not including international sites). The mobile version of News24.com and its sister sites channel24.com and sport24.com all feature in the top ten. News sites in general are clearly popular mobile site...
Jun 27, 2013 | South Africa
This chart shows the unique visitors and page views for the top 15 websites in South Africa (not including international sites). News24.com is a popular South African based news website, attracting the highest amount of unique visitors and over 40 million page views....
Jun 25, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, India, Online video, Viral and buyrals
Coca-Cola’s latest online video campaign taking Cannes by storm featured a ‘Small World Machine’, linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process. See why it’s our video viral of the week below… The...
Jun 24, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, India
KFC India has launched its first ever digital only campaign, promoting its Krushers at net-savvy teenagers in the country. The fast food brand has launched the first ever ‘User Generated Graphic Novel’ in India, that allows consumers to input their pictures, names,...
Jun 24, 2013 | Australia and New Zealand, France, Online advertising, Online video, Unilever - Research, tips and news for marketers
Ad agency Mccann’s Dumb Ways to Die became the most awarded ad in the history of the Cannes advertising festival, with its offbeat public service announcement for Metro Trains Melbourne finishing the festival with 32 Lions, including five Grand Prix awards, 18 gold,...
Jun 24, 2013 | China, Online advertising
Nike is an iconic sportswear brand that leads the way in developing digitally driven, integrated marketing communications all around the world. So when they wanted to change Chinese runners behaviour and get them choosing their new winter range of Hyper products they...
Jun 20, 2013 | China, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research. The study, called ‘Click Here: The State of Online Advertising’ from Adobe,...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
The average US smartphone user spends 58 minutes a day using their device. Communication such as texting / talking are the most popular functions. People use their smartphone more for social networking (16%) than they do for visiting websites (14%). Email accounts for...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
iPhone users spend an average of one hour and 15 minutes a day on their mobile, exceeding the time spent on Android devices by 26 minutes. iPhone users are also more likely to use their device for emailing (10%) than Android users (8%). View high quality image...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
The average Android user spends 49 minutes per day using their mobile. 28% of time spent on an Android is spent talking. Conversely iPhone users spend 22% of the time talking. Android users are also more likely to use their mobile for visiting websites (16%) than...
Jun 18, 2013 | Russia, Search engine marketing
Yandex has revamped its personalised search, tailoring results around each user’s short-term and long-term interests, providing new channel for brands’ search marketing techniques in the process. Yandex. Pesonalised Search Results from Yandex on Vimeo. Under the new...
Jun 18, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Mobile, Online video, Peru, Search engine marketing, Social media
The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research. The findings, from comScore’s 2013 Latin America Digital Future in Focus report, provides a comprehensive...
Jun 18, 2013 | China, Latin America, Marketing through gaming
Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore. The number of daily gamers differs across the continents with an...
Jun 17, 2013 | Online advertising, Russia, Search engine marketing
New developments at Yandex unlock new approaches for search engine marketing in Russia. Their redesigned results pages unlock new digital marketing techniques for brands as new “snippets” allow results to be more deeply integrated. Watch this video explaining how the...
Jun 13, 2013 | Regulation, USA
Internet giants including Google, Facebook, Microsoft and Twitter all calling for more flexibility in disclosing more about that national security requests they receive from the US government. Major technology firms in the US are now seeking to win back public...
Jun 13, 2013 | South Africa
News24 is South Africa’s most popular website, followed by Howzit and iol, according to data from Effective Measure. Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic...
Jun 13, 2013 | Mobile, South Africa, WhatsApp
Smartphones are on the rise in South Africa. This infographic from InMobi,looks back to 2012 and illustrates how consumer behaviour in South Africa is shifting, as they become more reliant on their phones as their primary means of being connected. Smartphone...
Jun 12, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Online advertising, Peru
Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations. Headquartered in Miami with a second office in Mexico City, Xaxis Latin America offers advertisers the first, fully featured audience buying...
Jun 11, 2013 | Argentina, Brazil, Chile, China, Colombia, Content marketing, CPG, E-commerce and E-retailing, India, Latin America, Mobile, Online advertising, Online video, Peru, Russia, South Africa
Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco. Watch this video from Cisco, featuring key highlights of the report below: According to the firm’s Visual...
Jun 10, 2013 | Online advertising, USA
Females are now the primary owners of connected TVs (55% of UK connected TV market), with more households switched to TVs with web access and brands reporting higher success figures, according to a new report. The study, from Rovi Corporation, was conducted in the...
