Jan 16, 2013 | South Africa, Twitter marketing
To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer and ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. The...
Jan 16, 2013 | India, Twitter marketing
Supply and demand can be a tricky balancing act, but Indian snack-brand Parle Agro made smart use of Twitter as a way to gauge which stock to order next. Parle used Twitter to track stocks with consumers tweeting in about non availability of the baked snack Hippo. At...
Jan 16, 2013 | India, Twitter marketing
Allen Solly used a Twitter- powered billboard to attract and engage with users to launch a new clothing collection. The billboard houses 52 shirts, each arranged with a solenoid and the new collection graphic behind it. With every tweet, a random solenoid would inch...
Jan 16, 2013 | China, Regulation
The number of people using the internet in China rose by 10% last year to 564m last year, with 75% of those having access via mobile devices, according to new figures. The data, from the China Internet Network Information Centre, found that the number of Chinese web...
Jan 16, 2013 | Mobile, Russia
Odnoklassniki, the social network service from Russian online media giant Mail.Ru Group, has launched a mobile platform for games and apps. The Odnoklassniki platform is aimed at Russian smartphone users and will let developers create games for users to play on...
Jan 16, 2013 | China, E-commerce and E-retailing
Jack Ma, founder of China’s Alibaba.com, is stepping down as chief executive but will remain chairman. Since forming the company in 1999, Ma, a former English teacher, has built up the company to become an ecommerce powerhouse. The company has 24,000 employees...
Jan 15, 2013 | Australia and New Zealand, Facebook marketing, Online advertising, Social media
An Australian online shopping site has apologised for using the bush fire crisis in Tasmania to try to build the number of followers for its Facebook page. In an announcement on Facebook, Sellitonline.com.au promised to donate electricity generators to help those in...
Jan 14, 2013 | China, Mobile
Apple’s marketing boss has quashed rumours that the firm is planning to produce a budget version of its iPhone. Phil Schiller, head of marketing at Apple has told a Chinese newspaper that “cheap smartphones” will “never be the future of Apple’s products”. The comments...
Jan 8, 2013 | China
China’s Web users have increased by over 10% since December 2008, reaching nearly 540 million. However, the chart shows how the rapid growth has decreased over time. As of June 2012 the number of online Chinese citizens equalled just under 40% ot the total...
Jan 7, 2013 | China, Regulation, Search engine marketing
Google has axed a censorship notice on its Chinese search engine, as the firm looks to build on its paltry 5% market share in the rapidly growing market. Launched 6 months ago, the censorship warning notified Chinese users that their searches are filtered by the...
Dec 20, 2012 | Facebook marketing, India, Social media
As more people connect to the Internet in India, time spent social networking is exploding on sites like Facebook and Orkut. It’s one of the primary motivations for going online. In both rural and urban areas, social networking is a key driver of use. The most...
Dec 19, 2012 | France, Germany, Mobile, UK
Apple leads the UK Smartphone market, but Samsung is catching fast, and Android has strengthens its position as the top operating system in the top 5 European markets, according to new data looking at mobile trends in Europe. The research, from comScore,looks at key...
Dec 4, 2012 | India, Russia
Apple has launched its iTunes Store in India, Russia, Turkey, South Africa and 52 additional countries, as the firm looks to expand the reach of its download store. Apple device owners will have access to legal music and video content on the digital store. Customers...
Nov 28, 2012 | China, Social media
For the international marketer, China represents one of the largest digital audiences in the world. With over 550m now online, 400m connecting via mobile, and over 300m on social media in China, the digital audience is growing fast. This article looks at six key...
Nov 26, 2012 | China, Social media, Twitter marketing
As Facebook passes the billion users mark, this infographic from Silverpop looks at the top 20 social networks in the world, and charts the growth of the medium of the past decade. Facebook and Twitter are the big hitters with one billion and 500 million users...
Nov 22, 2012 | India
India’s social media regulation has come under scrutiny this week, after two girls were arrested for posting a Facebook comment criticising a shutdown of the city after the death of a local political leader. Shaheen Dhada, who wrote the post, and her friend Renu...
Nov 19, 2012 | China, Social media, Twitter marketing
Chinese ecommerce giant Alibaba is reportedly planning to invest in micro-blogging platform Sina Weibo, as it looks to expand its social media reach in China. The report, from China Business News, states that Alibaba plans to buy a 15-20% stake in the Twitter rival,...
Nov 15, 2012 | China, Russia
Global online advertising revenues will reach $143 billion in 2017, with the US still leading the market, with China catching fast, according to a new report. The Online Advertising Forecasts report, from Digital TV Research, estimates that the 2017 total is more than...
Nov 14, 2012 | Russia
To raise awareness around the perception of blind people in Russia as helpless, charity association “The right to smile” together with the agency Hungry Boys, launched a project called Blind. See why it’s our viral of the week below… You are blind from Vlad Sitnikov...
Nov 5, 2012 | Chile
Coca-Cola continues its Coke Zero marketing tie-in for the upcoming James Bond movie release with a promo that turned commuters into 007, for 70 heart-pounding seconds, all for the chance to win Skyfall tickets. See why it’s out video viral of the week below…...
