#AutopilotWhopper: Burger King turns smart car bug into ad campaign
Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.
Native ad case study: Plated optimises its content marketing to reduce customer acquisition costs
In the crowded meal-kit delivery sector, the start-up business Plated wanted to expand its customer reach outside of its usual acquisition channels of social, search, and display. This native ad case study looks at how they ran A/B testing to optimise content on native ad platforms, getting in a 12% jump in new sign-ups.
Attribution case study: Loveholidays uses machine learning to optimise customer purchase journey
Online travel agency Loveholidays.com used artificial intelligence to turn millions of customer data points into a smart strategy, boosting sales while keeping costs down. This case study looks at how the online travel retailer achieved 190% year on year growth through the use of multi-touch lead attribution.
FMCG marketers predict long-term impacts of Covid-19 on budgets
Covid-19 is set to have long lasting impacts on marketing in the sector, with two-thirds of major brands had marketing budgets cut or frozen, with experiential marketing initiatives put on hold for the long-term.
Ford teams with Vodafone for 5G electric vehicle production
Ford is working with Vodafone Business to unlock the potential of 5G to future-proof electric vehicle production.
More than half of UK businesses have little understanding of how to trade online
As UK businesses continue to operate remotely, relying heavily on digital strategies, new research reveals that many UK businesses struggle to fully understand and manage their digital operations.
Dailymotion partners with AudienceProject to boost video ad campaigns
Video platform Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact of advertising campaigns running on its own video player.
Top 20 Coronavirus ads in the world: Google Japan’s ‘Thank You’ tops list
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
Brits now spending a quarter of lives online – Ofcom
The Coronavirus pandemic has radically changed online behaviour, with UK adults spending a quarter of their waking day online during lockdown – a record high, according to Ofcom.
Brits shop local as convenience store sales outpace grocery market
Sales at UK convenience stores grew by almost a fifth (17%)1 in the last four weeks ending 13th June 2020, as UK consumers in lockdown prioritise shopping at their most local and convenient store, reveals new figures released today from Nielsen.
Most Brits ready to return to high street retail (but buying overtakes browsing)
Ecommerce has boomed during the coronavirus pandemic, but the majority of UK consumers are ready to return to bricks-and-mortar stores, according to new research.
Budweiser celebrates football’s return with stadium billboard selfies
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister
The UK government’s contact-tracing app will not be ready before winter, a health minister has said, despite initially being promised to go live in mid-May.
B2B sector unites to form first Code of Conduct to cement industry best practice
The B2B marketing industry has united to draw up a Code of Conduct for both agencies and clients in an industry-wide collaboration, with agencies Ogilvy, Octopus Group, Omobono, Gilroy and Sojourn Solutions signing up to the code,
TikTok use soars in Western markets as locked-down teens turn to social media
TikTok usage has more than doubled its number of users since the COVID-19 outbreak, with one-third of 15-25-year-olds in western markets are using the social media newcomer.
Most Brits say lockdown has changed how they will shop in future
As the UK starts the ease shopping restrictions after the ovid-19 lockdown, the majority of Brits have admitted they plan to change how they shop in the future, with more staying with online shopping despite finally having the option to go to physical stores.
WhatsApp launches in-app digital payments service
WhatsApp has launched its first in-app payments service, following a beta test in India.
Covid-19 and ecommerce: report highlights 7 steps for change
The global disruption caused by Covid-19 has provided the ecommerce industry with a “once in a lifetime” opportunity, but digital-first businesses must be agile and embrace change in order to continue capitalising on this retail evolution, according to a new report.
Twitter takes down propaganda accounts in China, Turkey and Russia
Social media companies are pulling more of the tens of thousands of the foreign propaganda accounts notorious in interfering in elections around the world.
England’s ‘non-essential’ shops open doors after 2 and a half months
Non-essential shops in England have been permitted to reopen their doors today, for the first time since March amid the Coronovirus pandemic, but many small retailers fear for their survival amid a boom in online sales and new social distancing rules.
