Jun 8, 2015 | Online advertising, Russia
3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself. View the case study below: If the same banner comes up again and again, why not make it a Post-it...
May 22, 2015 | Russia, Search engine marketing
Russian Internet giant Yandex has launched the new version of its Chromium-based browser offering a twist on the traditional format. The new test version of the browser aims to strip the clutter out of using the Web and help the Russian search company stand up to...
Apr 23, 2015 | Facebook marketing, Russia, Social media
Facebook has continued to dominate as an identity provider in Q1 of 2015, annihilating Russian based VK’s share of social login. Customer identity management platform, Gigya, has released its latest Q1 2015 social login results which show that Facebook continues to...
Feb 19, 2015 | Mobile, Regulation, Russia
Russia’s most popular search engine Yandex has asked the state anti-monopoly watchdog to investigate Google for possibly violating Russian antitrust law. Yandex alleges that its rival has an unfair advantage because it insists device-makers set Google as the default...
Jul 24, 2014 | Regulation, Russia
Russia’s parliament has passed a new amendment that forces Internet firms such as Facebook, Google, Skype and Twitter to physically store all electronic data involving its citizens within the country. The amendment to Russia’s existing anti-terrorism...
Jun 4, 2014 | Argentina, Brazil, China, Content marketing, Facebook marketing, India, Latin America, Mexico, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, UK, USA
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
Jun 2, 2014 | Mobile, Russia
Samsung is to launch its first smartphone powered by the Tizen operating system in Russia this summer. Called the ‘Samsung Z’, the move marks the first time Samsung has ditched Google’s Android operating system in favour of its own platform. The South Korean firm has...
Apr 23, 2014 | Regulation, Russia, Social media
The founder of Russia’s biggest social networking site VKontakte has been fired following an alleged censorship and surveillance row with the Russian government, with claims that allies of President Putin have now taken over his site. Durov claimed in a post on...
Mar 13, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, France, Germany, India, Latin America, Mexico, Online advertising, Peru, Philippines, Russia, South Africa, UK, USA
This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Feb 28, 2014 | Online advertising, Russia
Russia’s largest search engine, Yandex, has struck a real-time bidding (RTB) partnership with Google, granting its ad clients access to Google’s DoubleClick AdExchange. The deal will see Google’s demand-side platform DoubleClick Bid Manager connect to Yandex’s...
Feb 13, 2014 | Australia and New Zealand, China, Latin America, Online advertising, Russia, USA
This chart shows internet penetration by region. North America and Western Europe have the highest internet penetration out of any region analysed with 81% and 78% of the populations being online. Both North America and Western Europe have double the amount of...
Feb 10, 2014 | CPG, FMCG digital marketing food and beverages, Russia
KFC Russia is inviting customers to star in a TV commercial, via a new campaign that incorporates outdoor, TV and social media advertising. For the launch of its new Bacon iTwister, KFC restaurants in Moscow and St Petersburg will be transformed into film studios with...
Jan 22, 2014 | China, E-commerce and E-retailing, Facebook marketing, Latin America, Mobile, Online advertising, Online video, Russia, Social media
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web...
Jan 15, 2014 | Facebook marketing, Russia, Search engine marketing
Facebook has struck a deal with Russian web giant Yandex, that will see its visitors served relevant real-time public posts from Facebook alongside their usual search results. As part of the deal, Yandex, will also use Facebook data to help provide more relevant...
Nov 21, 2013 | China, Facebook marketing, Russia, Social media, Twitter marketing, WhatsApp
This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked...
Nov 1, 2013 | E-commerce and E-retailing, Russia, Search engine marketing, UK
Shoppers are now ‘citizens of the world’, according to the latest stats from BRC which were released last week and show an increase of 23% in the online search for British retailers from overseas. Retail search volumes grew 12% in the third quarter of 2013 compared...
Oct 31, 2013 | China, Facebook marketing, Russia, Social media, Twitter marketing, WhatsApp
Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report. View larger image here The report, from web monitoring firm BI Intelligence, indicates that Facebopok Facebook still has the...
Oct 16, 2013 | E-commerce and E-retailing, Online advertising, Russia, Search engine marketing
Yandex is now offering online stores a new model for listing their products onYandex.Market, as the Russian internet giant looks to boost its ecommerce tools. From next month customers will be able to purchase directly from Yandex Market, going straight to the...
Sep 13, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Russia, Social media
Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...
