Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...

Snapchat and Instagram growing fast in UK- report

Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast. Strong growth will continue, and this year, snapchat will be used by 13.6 million people, representing 31.8% of all UK...

Brits losing patience with social media customer service

UK consumers are at the tipping point of tolerance when it comes to being kept on hold, even more on social media channels than on the phone, according to new research. While many retailers have introduced more channels for customers to engage with their support teams...

Loyalty schemes prove popular with Brits

A new study finds 59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme. Global loyalty marketing agency, ICLP reveals that the desire for innovative loyalty programmes is high on the agenda for consumers when...