Apr 1, 2014 | Australia and New Zealand, Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Twitter marketing, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...
Mar 26, 2014 | Mobile, Online advertising, Online video, UK
Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research. The findings from a new Experian report indicates that this flawed data is...
Mar 26, 2014 | Facebook marketing, Online advertising, Social media, Twitter marketing, UK
UK companies are struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy, according to new research. The study, from Eptica, indicates that only 39% of companies were able...
Mar 26, 2014 | Online advertising, UK
The UK government has launched a multi-platform digital campaign in partnership with digital publishing company Say Media, showcasing why it’s a good idea to start up a business in Britain. The ‘Great Business’ campaign centres on four videos that sit under the...
Mar 25, 2014 | E-commerce and E-retailing, Mobile, UK
Digital downloads such as apps, eBooks, films and MP3s could all see their prices rise next year, under new UK government plans to bring taxes inline with location. The tax change will apply to downloads of films, music, e-books and apps and is likely to hit firm such...
Mar 24, 2014 | Content marketing, Online advertising, Online video, UK
AOL has launched ‘AOL ON’, its new premium video platform in the UK, featuring news, entertainment, style, health, cars, food, travel, parenting and tech content across 18 channels, with a number of high-profile publishers already on board. The move comes as the...
Mar 20, 2014 | France, Germany, Mobile, Online advertising, UK
More advertisers in the Europe, Middle East and Africa (EMEA) region are turning to mobile to drive audience traffic and brand awareness than ever before, according to data from Millennial Media. The report, from digital ad platform Millennial Media latest S.M.A.R.T....
Mar 19, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Social media, UK
For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) to...
Mar 19, 2014 | E-commerce and E-retailing, UK
UK pub chain J D Wetherspoon increased customer satisfaction with the food quality served in its pubs by 6% as a result of its customer experience programme, ‘My Pub Feedback’, conducted with Service Management Group (SMG). The programme, undertaken across the entire...
Mar 18, 2014 | Mobile, Online video, UK
In contrast to other countries where smartphones are used more often than the television, laptop or tablet, UK multiscreen users still favour the television, despite having the highest smartphone penetration of any other country surveyed, according to new research....
Mar 18, 2014 | E-commerce and E-retailing, FMCG digital marketing food and beverages, UK
Just Eat plans to raise £100m from listing its shares on the London Stock Exchange, as the online takeaway service looks to expand its platform to more markets. The Danish firm plans to use the extra cash to expand into new countries, as well as acquisitions of...
Mar 17, 2014 | Mobile, UK
Older shoppers are more likely than youngsters to use their mobiles to compare prices online for products they see in stores, according to new research. Statistics from retail technology group Omnico revealed that 50% of 55-59 year olds have used their smartphones to...
Mar 14, 2014 | Marketing through gaming, Mobile, UK
Games studio King Digital will become Britain’s most valuable publicly listed internet company after being priced at $7.6bn ahead of its IPO. The London games studio behind the mobile hit Candy Crush Saga has seen its valuation soar by $2bn in less than a month....
Mar 14, 2014 | Australia and New Zealand, Digital marketing skills, Online advertising, Regulation, UK, USA
Competition for talent at digital agencies and production companies is leading to sharp salary rises, and remuneration gaps of up to 45% between some regions, according to a new report. The study, from entrepreneur network SoDA, indicates that globally, there’s never...
Mar 13, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, France, Germany, India, Latin America, Mexico, Online advertising, Peru, Philippines, Russia, South Africa, UK, USA
This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...
Mar 13, 2014 | E-commerce and E-retailing, Marketing through gaming, UK
Tesco is working on a virtual reality supermarket that lets users browse and buy from computer generated shelves while wearing an Oculus Rift headset. Figure Digital has released the following video showing people taking a tour around a virtual Tesco with our favorite...
Mar 13, 2014 | Content marketing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA
Here are the top digital marketing data and case studies that caught our eye. Facebook ROI or RIP? Brand’s organic reach is ‘destined to die out’ Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans...
Mar 13, 2014 | Email marketing, Online advertising, Online video, Social media, UK
Almost three quarters (71%) of marketers re using some form of marketing automation to their advantage, to increase ROI and glean increased insights into marketing campaigns, according to new research. The study, from SilverPop and conducted by Forrester Consulting,...
Mar 13, 2014 | France, Germany, Mobile, Online advertising, Regulation, Search engine marketing, Social media, UK
This week, the EU has updated its 19-year-old data protection laws, with stronger safeguards for citizens’ personal data. The new European data protection laws mean that companies found in breach of users’ personal data rights will risk fines of up to €100m....
Mar 12, 2014 | Mobile, UK
UK mobile advertising revenue is forecast to overtake newspaper ad revenue in the UK in 2014 for the first time, according to new research. The study, from eMarketer, indicates that mobile ad spend will rise from £1.9m in 2013 to £2.3bn in 2014. In contrast,...
