Channel Mum Talent seeks new influencers as lockdown boosts viewers
Parenting influencer agency Channel Mum is looking for new influencers who have at least 10,000 followers across their channels, after appetite for content soared during lockdown.
Lockdown boosts local shopping: Online reviews vital to boost economy
The vast majority (88%) of Brits feel that having the confidence to venture out in their local area and visit local businesses is important to reviving the UK’s local economies, with likely continue local shopping more beyond the Covid-19 pandemic.
ITV launches ad data partnership with Infosum
ITV has struck a partnership with identity infrastructure platform InfoSum, to make its 30 million ITV Hub subscribers available for targeted advertising, without the need to share any first-party data.
UK’s grocery sales growth slows as lockdown eases (but online soars)
UK grocery sales grew 14.4% in the 12 weeks to Aug 9th, marking a slight decline from last month’s data as shopping habits eased back towards normality after months of pandemic lockdown, according to new data.
Web visits rise 2.9% in July but online revenues fall 5%
As demand for ecommerce remains buoyed and online remains the channel of choice for shoppers, website visits rose +2.9% month-on-month in July, according to new research.
7digital powers social music video app from Triller
TikTok rival Triller is deploying 7digital’s global music catalogue to expand its social music video app.
“People cannot be illegal”: Ben & Jerry’s sparks controversy over refugee tweet
Ice cream brand Ben and Jerry’s has criticised the UK Government’s call for the Navy to stop migrants crossing the Channel, sparking a war of words with the Home Office, which claimed it did not care about angering ‘a brand of over-priced junk food’.
DMA- Signs of recovery for data and marketing industry (but job concerns increase)
There are some early signs of positivity in marketing, with revenues starting to return, but difficult decisions lie ahead about retaining staff to ensure organisations make it through the pandemic period, according to new research.
Coca-Cola comes out of advertising lockdown with ‘manifesto for change’ commercial
Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.
Amazon gets regulator approval for 16% stake in Deliveroo
Amazon has been given approval to buy a minority stake in UK food delivery start-up Deliveroo, ending a lengthy battle by the firms to convince regulators the deal would not harm competition.
Lockdown sparks surge in online games purchases: Liberty Games’ sees 350% boost
The lockdown has sparked a surge in online retail purchases of games, from table tennis to airhockey. Games retailer Liberty Games has seen a year on year increase of 350% since the start of the Coronavirus lockdown in the UK.
GSK partners with Gay Times for Sensodyne and Voltarol brand campaigns
GSK Consumer Healthcare is launching a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with Gay Times Group.
Ad of the week: Nike welcomes sports back with split screen mashup
How do you create a new sports commercial when there’s no new footage to show? Nike’s latest post-Covid ad welcomes back the NBA season with some astonishingly edited archived clips, that perfectly sync up athletes via split screen.
AA/WARC: UK adspend to fall nearly 16% this year (with no growth until April 2021)
UK adspend is expected to fall by 15.6% this year, and the market not market won’t return to growth until Q2 2021, according to new data.
Argos to stop printing catalogue after 47 years
UK retailer Argos is to scrap iconic print catalogue after almost half a century, marking another major shift from the high street to ecommerce.
Energy companies letting down customers on transparency and communication- survey
The majority of people want utility companies to do better in helping them manage energy consumption and be more transparent in how they measure usage, using new digital tools to provide a better, more meaningful experience for customers, according to new research.
Amazon makes grocery deliveries free in London
Amazon Fresh delivery now free for Prime members in London and the South East, with the retailer set to expand further across the UK this year.
Media buyers expect ad spend bounce-back: Food and tech most optimistic
Media buyers are bullish about the return of ad spend despite the Covid-19 pandemic, with the food and tech sectors evoking the most confidence, according to new research.
Gumtree partners Bauer with local community campaign
Online marketplace Gumtree has partnered with Bauer Media on a new radio and social media campaign to champion the country as we get back to business and to provide inspiration for making the most of the “new normal”.
The Times launches ‘Social Studio’ for brands with Estée Lauder as first client
The Bridge, News UK’s commercial division, has launched The Times Social Studio, following in the footsteps of The Sun Social Studio launched last year.
