Apr 10, 2014 | Online video, USA
Sesame Workshop, the non-profit educational organization behind Sesame Street, has launched Sesame GO, a web-based video subscription service. The advert-free platform will serve up classics and current episodes of the iconic children’s education show Sesame Street,...
Apr 8, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, USA
Amazon has launched a new barcode scanner device, called ‘dash’, that lets users scan and orders groceries from the comfort of their kitchen. Watch this promo video showing how the service works below: Launching as part of the online retail giant’s new ‘Fresh’ pantry...
Apr 8, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video, USA
Vice Media has teamed up with production company FremantleMedia to launch ‘Munchies’ an online TV channel devoted to food, with a youth twist. The food platform features a raft of original video content, editorial features, articles, how-to guides, recipes and events....
Apr 3, 2014 | Mobile, USA
US smartphone users are switching to apps rather than mobile browsers when surfing the internet, according to new research. The study, from analytics company Flurry, indicates that US consumers’ use of mobile web sites has dropped by almost a quarter, from an average...
Apr 2, 2014 | China, France, Germany, Mobile, Online video, UK, USA
Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to a new report from Strategy Analytics looking at global mobile video trends. The study –...
Apr 1, 2014 | Online advertising, Online video, USA
Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future. The $500m acquisition gives Disney stewardship over the network’s 380m subscribers, 5.5bn monthly views and existing...
Mar 31, 2014 | Mobile, Social media, Twitter marketing, USA
Instagram is being used by nearly a quarter of all smartphone owners in the US, and is set to overtake Twitter this year in terms of market share, according to new research looking at mobile marketing trends in the US. The research, from eMarketer, shows that...
Mar 20, 2014 | Regulation, USA
NSA whistleblower Edward Snowden made a surprise appearance at this week’s TED technology conference, accusing the US intelligence service of ‘setting fire to the internet’ and prioritising surveillance over security. Watch the video interview below: The former NSA...
Mar 20, 2014 | China, E-commerce and E-retailing, USA, WhatsApp
Chinese ecommerce giant Alibaba has invested $215m in mobile messaging app Tango, as completion in the chat app sector heats up following Facebook’s $19bn purchase of WhatsApp. The deal underscored the lengths that Internet companies are willing to go to gain a...
Mar 19, 2014 | E-commerce and E-retailing, USA
Starbucks is planning to launch a smartphone service that lets consumers order coffee before they get to a store, via its mobile app. In an interview with Bloomberg published late Wednesday, Adam Brotman, chief digital officer at the Seattle-based company, said...
Mar 17, 2014 | China, E-commerce and E-retailing, Social media, USA
Two Chinese internet giants, online retailer Alibaba and social network Weibo, both plan to float on stock market, as the country’s booming digital industry begins to expand overseas. Alibaba, with more than 500 million customers and more than 800 million...
Mar 14, 2014 | Australia and New Zealand, Digital marketing skills, Online advertising, Regulation, UK, USA
Competition for talent at digital agencies and production companies is leading to sharp salary rises, and remuneration gaps of up to 45% between some regions, according to a new report. The study, from entrepreneur network SoDA, indicates that globally, there’s never...
Mar 13, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, France, Germany, India, Latin America, Mexico, Online advertising, Peru, Philippines, Russia, South Africa, UK, USA
This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...
Mar 13, 2014 | Content marketing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA
Here are the top digital marketing data and case studies that caught our eye. Facebook ROI or RIP? Brand’s organic reach is ‘destined to die out’ Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans...
Mar 13, 2014 | Online video, USA, Viral and buyrals
President Obama’s appearance on the spoof talk show Between Two Ferns with comedian Zach Galifianakis has boosted traffic to Healthcare.gov, with 54,000 referrals for healthcare in just one day. View the video below: Between Two Ferns with Zach Galifianakis:...
Mar 10, 2014 | Mobile, USA
When looking at U.S. smartphone and tablet users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web, according to this new infographic from Nielsen. In fact, while all smartphone users spent 89 percent of their mobile media...
Mar 10, 2014 | Online advertising, USA
The average American consumes close to 60 hours of content each week across different platforms like television, radio, online and mobile, according to new research from Nielsen. In terms of viewing, the report found that in Q4 2013, the average American adult logged...
Mar 7, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, USA
McDonald’s has become the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app. The company spent a few days promoting its new account on Twitter, then sent out a snap of...
Mar 5, 2014 | Mobile, Social media, Twitter marketing, USA
At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film...
Mar 3, 2014 | Mobile, USA
Nearly half (46%) of American adults said that Internet would be the most difficult technology to go without, with mobiles a close second and TV in third place, according to a new study from Pew Research. Just a few years ago, Americans were more willing to give up...
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