US media consumption trends: Music tops the charts
In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences of U.S. music listeners, 93% of...The rise of the connected car: Internet becoming a ‘must have’ feature?
Nearly two in five (39%) of US car buyers will consider internet connection as a key feature for their next automotive purchase, according to new research from Nielsen. Cars are big business, and as technology continues to permeate our lives, the auto industry is...Mobile demographics: Brands should think multicultural
Brands should consider the diversity of U.S. mobile users in digital campaigns, as 58% of Hispanics and African Americans owning smartphones versus 52% of Caucasians and Asians, according to new research. The study, from Razorfish, found that multicultural consumers...Top 15 smartphone apps in US
This chart shows the top 15 mobile apps by reach as of June 2014. Facebook has the highest reach among smartphone users with 73.6% downloading the Facebook app. Google have a several apps among the top 15, with Google Play, Google Search, Google Maps, Gmail, YouTube...Nearly half of teens using Snapchat
Nearly half of all teens aged 16-19 are using Snapchat across a number of major western markets, according to new research. The data, from GlobalWebIndex analysed teen usage of Snapchat across the platform’s top five markets. The teen demographic – 16-19 year olds –...UK bigger mobile addicts than US: Most Brits check smartphones before getting up
A staggering 70% of UK smartphone users check their device upon waking in the morning, compared with 65% in the US, according to new research. The research, from Toluna, questioned a representative sample of 1,000 UK users to discover which devices are used to access...US app engagement trends: iPhone still trumps Android
iPhone users in the US earn more and spend more time on apps than their Android counterparts, according to new research. The study, from comScore, found that the median iPhone app user earns $85,000 per year, which is 40% more than the median Android phone user with...Global web trends 2014: Consumers ditching traditional media for digital
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends. The study, from GlobalWebIndex, found that the only places where traditional still leads are the UK,...Global marketers failing at content marketing
This chart shows the response content marketers give when asked the question “during the past 12 months how effectively have your content marketing efforts delivered business value?”. Somewhat effectively came out as the top answer with over half of all...Social media trends in the US: Facebook dominates mobile as Snapchat surges
Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US. The study, from JP Morgan, found that Facebook accounted for 20% of overall mobile time share while...US smartphone penetration to reach 75% this year
The US will reach over 75% by the year end, with Apple and Android still leading the way in terms of phones and operating systems respectively, according to new data. According to comScore, smartphone penetration in the March-June quarter continues to inch upwards (up...Mexico retains ‘Social World Cup’ as USA rises
The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research. The world’s premier footballing event in Brazil would have been won by Mexico if the competition was based on social media audiences, according to...US mobile users ‘spend 30 hours a month on apps’
Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more...Getting seen on the App Store: US and UK optimisation tactics differ (infographic)
How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded. The research points to opportunities for...US media use vs. ad spend: Mobile under-invested
This chart shows the percentage of time spent on media versus the percentage of advertising spend In the US for 2013. The most notable aspects are the apparent overspend marketers are making in print media (19% for spend for the low time of 5%) and the surprising...Is sharing the new buying? (infographic)
Participants around the world are tapping into the sharing economy, an emerging global trend that some authorities value at more than $25 billion, according to new research from Nielsen. In a sharing economy, also known as collaborative consumption and peer-to-peer...Twitters’ biggest TV moments: Superbowl and Breaking Bad get most tweets
This past TV season saw many US programs launch beyond the screens we web users watched (and tweeted about them) on social media. This study from Nielsen looks at the top Twitter moments form the past years TV season in the US. TV moments became thousands of messages...Global ad trends: Digital ‘to account for third of all revenue by 2018’
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
