May 15, 2020 | E-commerce and E-retailing, Uncategorized
Following the UK’s first full month under lockdown, April’s online retail sales results have signalled a seismic shift in purchasing patterns, according to new research.
May 14, 2020 | E-commerce and E-retailing
AC Milan has partnered with Skrill to become the Italian football club’s Official Global Payments Partner.
May 13, 2020 | Ad tech, Content marketing, E-commerce and E-retailing, Online advertising, UK
Boutique maternity and child fashion store JoJo Maman Bébé is working with Monetate to deliver 1:1 personalised shopping experiences through AI.
May 11, 2020 | Ad tech, E-commerce and E-retailing, Online advertising
eBay Advertising has appointed Harmony Murphy as its new Head of UK Advertising Sales. Murphy joins from The Telegraph, where she was Global Head of Digital & Programmatic.
May 7, 2020 | E-commerce and E-retailing
Rice has seen the biggest drop in availability (5.9%) across UK supermarkets in the last week ending 3rd May 2020, compared with the previous week, making it the third most in demand product in UK supermarkets, reveals new insight from analysts at global retail insights firm Edge by Ascential.
May 5, 2020 | E-commerce and E-retailing, Search Engine Optimization
UK-based ironmongery specialist, Ironmongery Direct, has partnered with Jaywing’s search specialist, Epiphany, in order to grow its organic revenue and sales, with a strong focus on conversion rate and mobile.
May 3, 2020 | Content marketing, E-commerce and E-retailing, FMCG digital marketing, Instagram, Marketing Case Studies, Marketing transformation, Online advertising, Online video
To boost engagement, the Indonesian ecommerce platform Tokopedia used Instagram Live alongside ads in Instagram Stories for the first time, which doubled sales for products featured in the campaign.
May 1, 2020 | E-commerce and E-retailing
Amazon sales grew faster than expected as more people shopped online amid COVID-19, but it missed on earnings as COVID-19-related costs across the supply chain increased
Apr 30, 2020 | Ad tech, E-commerce and E-retailing
Nearly half of online sales for brands in March were driven by “new customers” thanks to Covid-19, new research reveals.
Apr 29, 2020 | E-commerce and E-retailing
Tinned pasta has overtaken toilet paper as the most unavailable product across the major UK supermarkets in the last week ending 26th April 2020, with an average of 38.3% of items out of stock across the week, an increase of 5.1% compared to the previous week, according to new research.
Apr 28, 2020 | E-commerce and E-retailing
Middle Eastern Fintech company Geidea, have partnered with Brilliant Basics to reposition its business offerings and to pivot its fintech solutions to Merchants in the region.
Apr 27, 2020 | E-commerce and E-retailing
As the COVID-19 outbreak has forced many retailers to go completely cashless, a new study by Merchant Machine has analysed Europe’s leading cashless economies.
Apr 27, 2020 | Ad tech, Content marketing, E-commerce and E-retailing, FMCG digital marketing, Marketing Case Studies, Online advertising, Online video, Paid search, Programmatic, USA
In a crowded marketplace, Adidas needed a way to stand out from the competition and serve relevant messages to people at crucial points in their purchase decisions. This case study looks at how the sportswear brand used programmatic display ads to tell exactly the right stories to the right people, at the right step in the customer’s journey to maximise sales.
Apr 23, 2020 | Clothing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare
Online retail has seen a 60% increase in revenue as a result of Covid-19, with toys and games ecommerce businesses seeing the greatest growth, with a rise in revenue to 341%, according to new data.
Apr 22, 2020 | E-commerce and E-retailing, Video
Netflix has seen subscriber numbers surge this year, as lockdowns around the world led to almost 16 million people creating accounts to the online video streaming service.
Apr 22, 2020 | Ad tech, Ads, Clothing, Content, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Marketing through gaming, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, Skills, Social media, Transformation, UK, UK digital marketing, Viral and buyrals
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Apr 22, 2020 | E-commerce and E-retailing, Search engine marketing
Google’s is allowing online retailers to list their products for free on its Google Shopping service, in response to retailers facing challenges in the growing COVID-19 pandemic.
Apr 21, 2020 | E-commerce and E-retailing, UK
Aldi has launched it’s first ever online grocery service, in a bid to help vulnerable people in the face of the coronavirus pandemic.
Apr 20, 2020 | E-commerce and E-retailing, UK, UK digital marketing
Amazon’s investment in Deliveroo has been given a provisional green light by the UK’s competition watchdog, amid fears the app delivery firm could collapse.
Apr 20, 2020 | E-commerce and E-retailing, UK
UK retail sales declined at the worst rate on record in March as lockdown measures were introduced, according to the latest data from the British Retail Consortium.