The state of mobile in 2019: App spend ‘worth double box office market’
In 2019, app App Store consumer spend will surpass $120bn, double the size of the global box office market, according to new research.
Netflix ‘would lose 57% of their subscribers if they added commercials’
The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.
PrettyLittleThing boosts ‘next purchase’ with loyalty platform
PrettyLittleThing has partnered with Narvar, a technology company helping retail brands deliver premium post-purchase experiences.
Slowdown in grocery growth at Christmas despite supermarket rise
Growth this Christmas slowed to almost half that of previous year, with shoppers spending less per visit on groceries in December, according to new data from Neilsen.
ASOS in suprise sales warning ahead of Christmas
ASOS has warned of slowing sales in the run up to Christmas, as the UK-based online fashion retailer issues a “significant deterioration” in sales growth.
The year in review: 17 biggest digital trends of 2018
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
Consumers set to spend £7bn on groceries in run up to Christmas
Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.
Top 100 trends on Pinterest
Pinterest launched has launched its Pinterest 100 list, an annual list of emerging trends across 10 categories including food, style, beauty, travel and home decor.
Amazon ‘has become it’s own search engine’: More shoppers start journey on retailer’s site
Amazon has become its very own search engine, seeing a 24% increase in people beginning their browsing on the ecommerce giant’s website resulting in better conversion rates and more exclusive buyers than the industry standard, according to new research.
No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK
Vue Entertainment is partnering with digital customer engagement platform Urban Airship to launch the UK’s first Google Pay movie tickets.
The role of reviews: Google more trusted than trip advisor for star ratings
Over half (57%) of online users trust a 3 – 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.
Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia
This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.
Viral of the year: Alexa loses her voice (and gets celebrity ones)
Amazon caught the spotlight at this year’s Super Bowl with a star-studded ad and social media campaign where its Echo smart speak lost its familiar voice, only to be replaced by celebrities.
Early ‘Blackvember’ campaigns pull Black Friday online spend down
£1.49bn was spent with UK online retailers on Black Friday 2018, which was up +7.3% on the same day last year but below forecasts. IMRG looks at the trends behind the numbers.
Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram
With Black Friday over for another year, which brands created most social media buzz around its sales?
Black Friday foot traffic falls in US (but online breaks records)
Foot traffic to retail stores in the US fell on Black Friday this year, but this was offset by online sales breaking records.
60% of searches for Black Friday sales ‘made on Thursday night’
There was a wave of pre-Black Friday night-time surfers, with most search queries (60%) for Black Friday sales actually occurring between 10pm-12am on Thursday 22nd November, according to new research.
China, Norway and UK lead way for mobile pay
Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research.
VIDEO BLOG: Why the online retail post-purchase experience matters
Julia Henry at parcelLab explains why the online post-purchase experience is vital to online retailers as a way of building loyalty, retaining customers and also increasing sales.
Brits to spend 3 times more online than French and Germans online this Christmas
Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.
