Email open rates soar 25% due to desktop browsing from home workers
With more people than ever working from home, email open rates have increased by 25% week-on-week, according to new research.
What do locked down Brits want from brands? Helpful info and community support
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
Pipedrive buys Mailigen to boost email marketing automation
Pipedrive, a CRM platform developed from the salesperson’s point of view, has bought Mailigen, An email marketing automation solution.
Email marketing trends: mature consumers more likely to buy instore than online
Mature people aged 45 and over are more likely to want to respond to an email ad by buying instore rather than online, according to new research.
Most spam emails ‘come from China, the US, and Germany’
Even though we get less spam, such emails are still a major threat to internet users. Spam often contains not only commercial information but also links that lead to phishing or malware sites. And spamming techniques keep constantly evolving.
The best (and worst) days for sending press releases in America [INFOGRAPHIC]
Performance-based digital public relations agency Cherry Digital conducted an analysis of 4 years of data to investigate the perfect time to blast off press releases by state – to the absolute minute – in order to ensure the highest possible open rates.
UK Email Benchmark Report: A big comeback for email
UK email performed drastically better in 2019 than it did in 2018. Last year’s numbers trended below the global averages, according to new research.
UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
UK marketing budgets see ‘modest growth’ with year of Brexit uncertainty ahead
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
The worst marketing fails of 2019: Area 51 aliens, lethal smoothies and competition calamities
As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…
Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets
Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football’s biggest final.
Amazon ahead of Google and Apple as World’s most valuable brand
Amazon is still in the top position as the world’s most valuable brand following 25% growth to US$187.9 billion, with Apple and Google placed second and third, according to a new report.
Brands ‘must do more to reward consumer loyalty in the post-GDPR era’ [INFOGRAPHIC]
Nearly two-fifths of people in the UK (39%) feel less loyal to brands and companies than they did a year ago, although consumer behaviour and trends may suggest otherwise.
The year in review: 17 biggest digital trends of 2018
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
Black Friday marketing: Social rises but direct marketing still dominates
Despite growing interest in marketing through social platforms, direct marketing that has seen a consistent growth in use in terms of Black Friday Marketing, according to new research.
GDPR 5 months on: Marketing email volumes half (but open rates soar)
Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.
Adobe integrates email marketing tools with AI and other channels
Adobe plans to integrate artificial intelligence (AI) capabilities into its email marketing tools to help brands build customer loyalty through data-driven personalisation.
73% of consumers say email is their preferred marketing channel
Nearly three quarters (73%) of consumers state email is their preferred marketing channel in a post GDPR world, according to new research.
Email emoji trends: Anger and Disgust lead the UK’s emotional set
Email open rates increased by 9% in the UK when emoji’s are added, especially when they represent satire or schadenfreude, according to new research looking into emoji use in email marketing across Europe.
Email trends: Consumers opening more emails (and still clicking)
Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates remaining at 1.9% year-on-year.
