Dec 9, 2013 | Facebook marketing, France, India, Search engine marketing, Social media, Twitter marketing, UK
Social media was ruled by Facebook in 2013, with Pinterest Skype and Twitter all performing well across a range of countries, according to new data from Bing. In its review of Bing’s top searches for the year, Microsoft revealed that Facebook remained firmly affixed...
Dec 6, 2013 | Facebook marketing, Mobile, Online advertising, Search engine marketing, Social media
More mobile: Its mobile-first strategy signalled the big shift as developers focussed on the small screen to get people using Facebook as the key sharing tool when they’re with their friends. More commercial: Smarter and better advertising products, simplifying the...
Dec 4, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
Dec 4, 2013 | Facebook marketing, Social media, Twitter marketing
Facebook is making news items more prominent in its News Feed, as the social network looks to challenge Twitter as the site of choice for discussions about current events. Facebook surveys show that on average people prefer links to high quality articles about current...
Dec 2, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
A ‘Sandwich Maker’ app on Facebook resulted in almost 8,000 people creating a new sandwich for high-street retailer Greggs. The campaign, created by digital marketing agency STEEL London, offered the chance for one lucky winner to have their sandwich made and sold in...
Nov 29, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...
Nov 27, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Marketing plans for small businesses show half marketing budget is online Small businesses have made a radical shift in their marketing plans with half their marketing budget online according...
Nov 27, 2013 | Content marketing, Facebook marketing, Online advertising, Social media, Twitter marketing
Marketers in the UK are planning to increase their content marketing budgets more over the next 12 months, using a wealth of tactics to increase their reach, according to new research. The study — Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends —...
Nov 25, 2013 | Facebook marketing, Mobile, Social media
Instagram is reportedly planning a private and group messaging feature, as the Facebook- owned photo sharing service looks to rival the likes of SnapChat and WhatsApp in the fast-growing chat app sector. The potential move comes as Instagram faces tough competition...
Nov 25, 2013 | Facebook marketing, Search engine marketing
Facebook advertising has a knock-on effect on paid search performance on search engines such as Google and Bing, accoriding to new research. The Kenshoo white paper, “Added Value: Facebook Advertising Boosts Paid Search Performance.” The study demonstrates for the...
Nov 22, 2013 | Facebook marketing, Online video, Social media
More than two thirds (70%) of SnapChat’s audience are female, with the number of photos shared on the app doubling to 400 million a day, according to a news report. By comparison, Facebook users share approximately 350 million photos per day, but this number...
Nov 21, 2013 | China, Facebook marketing, Russia, Social media, Twitter marketing, WhatsApp
This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked...
Nov 20, 2013 | CPG, Facebook marketing, Social media
This chart shows the top branded Instagram accounts whose content has been shared on social networking sites other than Instagram. MTV created the most shareable photos on Instagram with over 134 million shares, almost double it’s closest competitor the NBA...
Nov 19, 2013 | Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
This chart shows the perceived business value digital marketing channels provide marketers. Marketers’ answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook...
Nov 14, 2013 | China, Facebook marketing, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Twitter Vs Facebook: Which social media ads are best value for marketers? Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and...
Nov 14, 2013 | Facebook marketing, Mobile, Social media
Mobile messaging startup Snapchat has reportedly rejected an acquisition offer from Facebook that would have valued the company at more than $3bn (£1.8bn). The Wall Street Journal said the all-cash deal would have been Facebook’s largest acquisition ever....
Nov 13, 2013 | Facebook marketing, Social media, USA, WhatsApp
Facebook is reportedly seeing a decrease in its daily users, especially teens, who have started to prefer mobile messaging apps like WhatsApp, SnapChat and WeChat, over the social networking giant. According to the Guardian, the mass exodus from the social networking...
Nov 11, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and engagement compared to its smaller rival, according to new research. As Twitter becomes a public company, a new report from WordStream compares the...
Nov 11, 2013 | Facebook marketing, Social media, UK
Facebook has hired former MEC boss Steve Hatch as its first regional director for the social network in the UK and Ireland. The UK represents Facebook’s largest commercial operation in Europe and the new appionment signals the social network’s increased investment in...
Nov 8, 2013 | E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Social media ROI: Is Facebook failing marketers? Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting...
