Jan 26, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board. The 30-second spot, by BBDO New York, will be performed live in the first ad slot of the third quarter during the Feb. 5 telecast. The commercial...
Jan 12, 2017 | CPG, FMCG digital marketing food and beverages, Social media
McDonalds Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal. 12 of the fast-food chain’s most popular sandwiches will battle it out to become “the number one...
Jan 9, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink. At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser during 48 hours. With each coin,...
Jan 5, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day. Branded Moments targets mobile listeners on Spotify’s free streaming service based around six different ‘moments’ of the day: chill time,...
Jan 4, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study. The research, from the Kantar Worldpanel Brand Footprint study, ranked the top 50 brands in the FMCG space. The ranking is based on how...
Jan 3, 2017 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Social media
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the “Kentucky Fried Football Challenge”. The ‘choose your own adventure’-style game, created in partnership with agency Wieden + Kennedy, features 31 animations,...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 9, 2016 | CPG, FMCG digital marketing food and beverages, Social media
PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful. In the commercial, created by BBDO New York, three guys chill on a couch, when...
Dec 8, 2016 | CPG, FMCG digital marketing food and beverages, France, Mobile, Online video, Viral and buyrals
Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear. A Jumper specially designed to allows you to sparkle this Christmas thanks to a pocket where you can put a...
Dec 2, 2016 | CPG, FMCG digital marketing food and beverages, Social media
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign. Cadbury’s #Cadvent campaign, which returns for a second...
Nov 24, 2016 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video … filmed in just 4.2 seconds. The band are well-know for their offbeat music videos, which are often highly...
Nov 23, 2016 | FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Viral and buyrals
Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash. The four-minute video shows the collision of three cars, with viewers able to see it from 360 degrees. Unlike some VR apps which put people in charge of the...
Nov 21, 2016 | CPG, FMCG digital marketing food and beverages
McDonald’s is using augmented reality app Blippar as part of its “biggest ever Christmas advertising campaign”, offering Amazon gift vouchers. Under the deal, every food tray in McDonald’s will include an advent calendar, which comes to life...
Nov 17, 2016 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...
Nov 15, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week...
Nov 8, 2016 | CPG, FMCG digital marketing food and beverages, Social media
The World Health Organinzation (WHO) is urging governments to take active measures of reducing the ads volume circulating in the social media. In a report, the world body also urged parents to protect their children from fast food advertisements that pop up on mobile...
Oct 24, 2016 | CPG, FMCG digital marketing food and beverages
Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below. Red Bull – Smart Payphones from LDC on Vimeo. The energy drink brand ‘hacked’ payphones in São Paulo to turn old infrastructure into a...
Oct 18, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising
Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events. The Red Bull TV integration will support TAG Heuer’s campaign...
Oct 3, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation. The move was revealed by a jobs post on LinkedIn searching for global directors to lead two new content teams. The business is...
Sep 2, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video
The GoPro Channel will launch on Red Bull TV, marking the first step taken together since GoPro and Red Bull officially joined forces back in May. In May, GoPro joined forces with Red Bull for a multi-year partnership connecting two of the world’s most beloved brands...
