Vegan products are set to dominate UK shopper baskets in 2021, but supermarkets are expected to prioritise new and disruptive brands in this category, according to new research.
P&G has launched its Lead with Love Campaign, centred on its commitment to 2,021 Acts of Good next year.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
With Christmas ads now live on our screens, new data from Taboola analyses how the ads have impacted each brands’ pageviews and the changing consumer behaviour around the big ‘reveal’.
ZEAL Creative, supported Yeo Valley Organic to engage consumers, drive trial and deliver memorable brand experience inspired by nature.
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
Facebook is offering brands more premium tools to reach WhatsApp users who engage with businesses, such as in-chat shopping and tiered business services.
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Agency Starcom has launched of a new campaign for KP Snacks’ McCoy’s Muchos tortilla snacks featuring commentary from the well-known presenter and comedian Alex Brooker who is doing the voice over for the creative.
Sweet brand Maoam is launching a family-focused, ‘zero contact’ Halloween haunted house style journey going live across UK shopping centres over the next week to coincide with Halloween.
The 100 most valuable Chinese brands gained 12% in value this year, with Alibaba holding number one position with a rise of 9% to $153bn, while Moutai rose two places to number three, according to new data.
Food brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform.
UK hard seltzer brand Served is launching its range on Amazon after sell-out successes in Selfridges and Planet Organic.
YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.
Despite recent concerns about ‘out of home’ advertising (OOH) and its viability to target consumers with mass quarantines and shelter-in-place orders, 81.7% of consumers are actually noticing this advertising channel more or about the same during the pandemic according to new research.
Marketers are approaching peak season activities with caution this year amid the ongoing pandemic, with only 45% expect to outdo last year’s results vs 90% last year, according to new research.
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.
More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years, according to new research.
Health food retailer Holland & Barrett will trial Mercaux’s in-store digital solutions to support store colleagues to deliver specialist health & wellbeing service to customers.
