Jan 5, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day. Branded Moments targets mobile listeners on Spotify’s free streaming service based around six different ‘moments’ of the day: chill time,...
Jan 4, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study. The research, from the Kantar Worldpanel Brand Footprint study, ranked the top 50 brands in the FMCG space. The ranking is based on how...
Jan 3, 2017 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Social media
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the “Kentucky Fried Football Challenge”. The ‘choose your own adventure’-style game, created in partnership with agency Wieden + Kennedy, features 31 animations,...
Dec 20, 2016 | CPG, Mobile, Social media, Unilever - Research, tips and news for marketers
Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%. The app, which has been dubbed “the lovechild of Tinder and NCT”, launched this year and...
Dec 20, 2016 | CPG, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Unilever has bought Living Proof, a hair care brand that has received investment from Friend’s star Jennifer Aniston. Living Proof claims to bring advanced bio-medical technology to the beauty industry by calling upon a team of scientists and hair stylists that enable...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 9, 2016 | CPG, FMCG digital marketing food and beverages, Social media
PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful. In the commercial, created by BBDO New York, three guys chill on a couch, when...
Dec 8, 2016 | CPG, FMCG digital marketing food and beverages, France, Mobile, Online video, Viral and buyrals
Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear. A Jumper specially designed to allows you to sparkle this Christmas thanks to a pocket where you can put a...
Dec 2, 2016 | CPG, FMCG digital marketing food and beverages, Social media
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign. Cadbury’s #Cadvent campaign, which returns for a second...
Nov 28, 2016 | CPG, France, Online advertising, Online video, Viral and buyrals
To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration. The French video campaign, created by agency Buzzman, makes fun of the “shaky hand’s” gesture that...
Nov 24, 2016 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video … filmed in just 4.2 seconds. The band are well-know for their offbeat music videos, which are often highly...
Nov 21, 2016 | CPG, FMCG digital marketing food and beverages
McDonald’s is using augmented reality app Blippar as part of its “biggest ever Christmas advertising campaign”, offering Amazon gift vouchers. Under the deal, every food tray in McDonald’s will include an advent calendar, which comes to life...
Nov 17, 2016 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...
Nov 15, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week...
Nov 8, 2016 | CPG, FMCG digital marketing food and beverages, Social media
The World Health Organinzation (WHO) is urging governments to take active measures of reducing the ads volume circulating in the social media. In a report, the world body also urged parents to protect their children from fast food advertisements that pop up on mobile...
Nov 7, 2016 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below… The “Real Beauty Beats” ad, created by Portuguese...
Nov 4, 2016 | CPG, Online video, Viral and buyrals
This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day. The win is a major milestone...
Oct 27, 2016 | CPG, Search engine marketing
Over half a million Brits have already started researching online for this year’s Halloween costume, with ‘clever ideas’ and popular culture topping the list, according to new research. The study, from Hitwise, indicates that Harley Quinn, the super-villain from this...
Oct 24, 2016 | CPG, Facebook marketing, Social media, Unilever - Research, tips and news for marketers
Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth. The campaign, created by R/GA London, aims to to tell a story that reaches parents and children around the world, and develop good dental care habits for life....
Oct 24, 2016 | CPG, FMCG digital marketing food and beverages
Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below. Red Bull – Smart Payphones from LDC on Vimeo. The energy drink brand ‘hacked’ payphones in São Paulo to turn old infrastructure into a...
