Feb 10, 2017 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Unilever - Research, tips and news for marketers
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”. Snatch is a new mobile-gaming experience that puts players into a virtual treasure hunt where they grab and steal parcels – to win real prizes. The...
Feb 8, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Social media, Twitter marketing
Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research. More than 27.6 million tweets were sent last night during Super Bowl 51, with many social media useretalking about the ads as much as they...
Feb 3, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online. The report, from video creation platform Wochit, indicates that almost 112 million people...
Feb 1, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising
FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain. Speaking at IAB’s Annual Leadership Meeting in Florida this week, Marc...
Feb 1, 2017 | CPG, Mobile, Social media
Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old. Dubbed Lego Life, the mobile app invites children five- to 13-years-old to join creative challenges in a safe online environment. In an effort to keep real identities...
Jan 26, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board. The 30-second spot, by BBDO New York, will be performed live in the first ad slot of the third quarter during the Feb. 5 telecast. The commercial...
Jan 25, 2017 | Australia and New Zealand, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience. Titled ‘End BBQ Neglect’ the campaign is aiming to revitalise the product. Zoo Group ECD, Paul Bruce says he feels that it “moves away from...
Jan 12, 2017 | CPG, FMCG digital marketing food and beverages, Social media
McDonalds Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal. 12 of the fast-food chain’s most popular sandwiches will battle it out to become “the number one...
Jan 9, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink. At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser during 48 hours. With each coin,...
Jan 5, 2017 | CPG, Mobile
Kérastase has launched a smart hairbrush that listens for breaking hair, but it comes with a hefty price tag. The luxury hair brand owned by L’Oreal, unveiled the world’s first smart hairbrush at CES 2017, in partnership with Nokia’s Withings digital health unit. The...
Jan 5, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day. Branded Moments targets mobile listeners on Spotify’s free streaming service based around six different ‘moments’ of the day: chill time,...
Jan 4, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study. The research, from the Kantar Worldpanel Brand Footprint study, ranked the top 50 brands in the FMCG space. The ranking is based on how...
Jan 3, 2017 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Social media
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the “Kentucky Fried Football Challenge”. The ‘choose your own adventure’-style game, created in partnership with agency Wieden + Kennedy, features 31 animations,...
Dec 20, 2016 | CPG, Mobile, Social media, Unilever - Research, tips and news for marketers
Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%. The app, which has been dubbed “the lovechild of Tinder and NCT”, launched this year and...
Dec 20, 2016 | CPG, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Unilever has bought Living Proof, a hair care brand that has received investment from Friend’s star Jennifer Aniston. Living Proof claims to bring advanced bio-medical technology to the beauty industry by calling upon a team of scientists and hair stylists that enable...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 9, 2016 | CPG, FMCG digital marketing food and beverages, Social media
PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful. In the commercial, created by BBDO New York, three guys chill on a couch, when...
Dec 8, 2016 | CPG, FMCG digital marketing food and beverages, France, Mobile, Online video, Viral and buyrals
Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear. A Jumper specially designed to allows you to sparkle this Christmas thanks to a pocket where you can put a...
Dec 2, 2016 | CPG, FMCG digital marketing food and beverages, Social media
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign. Cadbury’s #Cadvent campaign, which returns for a second...
Nov 28, 2016 | CPG, France, Online advertising, Online video, Viral and buyrals
To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration. The French video campaign, created by agency Buzzman, makes fun of the “shaky hand’s” gesture that...
