Over a third (37%) of global consumers consider themselves ‘gamers’, and that they are more invested in environmental issues than the average consumers – that’s roughly 2.8 billion people demanding environmental and social responsibility from brands, according to new research.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
VR and AR software company Masters of Pie has won a new funding round amounting £1.5m from Foresight Group and Williams Advanced Engineering.
Esports viewing is on the rise, but Western countries still lag far behind China, where over 1 in 4 Internet users watched esports games in the last month.
Retailer GAME is to close 40 stores in the UK as the shift to digital gaming and game streaming takes its toll on the high street.
Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.
The perfect office space is open plan, has lots of natural light, a café, comfy chairs, fixed desks and free snacks, according to a new research.
Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.
Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles.
Snapchat has launched a multiplayer video game service, alongside a new AR utility platform, as the chat app looks to expand amid growing competition from larger rival Instagram.
With A&E waiting times in England reaching the worst level in 15 years and the 4 hour government target to see and dismiss patients now being scrapped, a new interactive game highlights what it’s like to work as an A&E staff member.
Recently, WeChat launched the WeChat Mini Games Creativity Incentives Program to encourage innovation on the platform, including recognizing highly creative games with a “Creativity-Certified” label, better revenue distribution plans, and initial user traffic.
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure…
To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).
Blend Media’s interactive 360 VR platform has built an engaging ‘treasure hunt’ as part of a world-wide celebration honouring Mickey Mouse’s 90th anniversary.
Video games streaming firm Twitch has unveiled a raft of new features during its annual TwitchCon event in San Jose this week, including a new singing competition platform.
Rovio Entertainment has partnered with the six-time NBA champion Chicago Bulls to unveil the “Angry Birds Eye View Cam.”
Rovio Entertainment, the makers of Angry Birds, is a new augmented reality (AR) app set for launch in 2019, with new ad sponsorship opportunities from brands.
Esports is growing fast in popularity, but will it ever be as popular as real sports? New research from Global Web Index looks into the rise of video games as a spectator sport, and why advertising might play a crucial role in its future growth.
