Oct 5, 2016 | Marketing through gaming, Mobile
Google has revealed a new smartphone and a virtual reality (VR) headset it hopes will take on Apple and Samsung. The tech giant hopes to strengthen its footing in the hardware market with the release of a new phone and VR headset. The new Pixel phone puts artificial...
Oct 3, 2016 | Marketing through gaming
From Pong to Pokemon Go!, this infographic from Lottoland looks at the biggest video games over the decade, and tracks the rise of mobile and augemeted reality gaming. Starting with the launch of Pong in 1972, right up to this years’ Pokemon Go, and taking into...
Sep 26, 2016 | Marketing through gaming
Apple is embarking on a gaming hiring spree as the trend for virtual reality continues. The firm has hired two people over the summer that are big names in the AR and VR fiel, one at Oculus VR, the other at Magic Leap. In January, theFinancial Times reported that...
Sep 23, 2016 | Marketing through gaming
Pokemon Go! got its own device this month, but the popularity of the augmented reality game meant that it sold out almost instantly. The Pokemon Go Plus wearable is out now in the US, but UK fans will have to wait until October due to stock shortages. Pokemon Go Plus...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Sep 8, 2016 | Marketing through gaming, Mobile
Apple has launched the iPhone 7 and iPhone 7 Plus, along with the Apple Watch Series 2, a Super Mario game and a controversial set of wireless headphones called AirPods- removing the headphone jack in the process. Since the launch, people have criticised the...
Aug 24, 2016 | Marketing through gaming
Virtual Reality (VR) and Augmented Reality (AR) devices have seen phenomenal growth in online popularity, with a 548% uplift in Twitter mentions since January 2015, the latest Adobe Digital Insights (ADI) study can reveal. 2016 Adobe Digital Insights Gaming Report...
Aug 17, 2016 | Marketing through gaming, Mobile
Pokémon Go! is big business, with 13% of the adult UK population having downloaded the game, and more than 5 million playing it regularly, according to new research. The data, from YouGov, is based on over 25,000 interviews during July and August, showing...
Aug 11, 2016 | Marketing through gaming, Mobile
Pokemon Go! is starting to invade the workplace, with 53% of UK employees who play Pokemon Go admitting to doing so during working hours. A photo posted by Kevin Gonzáles (@ape_dos_mil) on Jul 8, 2016 at 11:36am PDT 43% say they play up to three hours and 27% play...
Jul 20, 2016 | Marketing through gaming, Mobile
Pokemon Go! hasn’t revealed official sponsorship formats yet, but that hasn’t stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze… In the...
Jul 15, 2016 | Marketing through gaming, Online advertising, Regulation
As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game. In the ruling the Federal Trade Commission (FTC) told...
Jul 14, 2016 | Marketing through gaming, Mobile
Pokemon Go, the hugely popular augmented reality game has finally launched in the UK. But how can brands capitalise on the latest mobile craze? Pokémon Go is an augmented reality game played on Android and iOS smartphones, which takes the original principles of...
Jul 11, 2016 | Marketing through gaming, Mobile
Pokemon Go!, an augemnted reality game that challenges players to find hidden characters in the real world, has gone global, overtaking Twitter on Android. The mobile version of the popular gaming franchise Pokemon has proved so popular that Niantic Labs has been...
Jun 20, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile
Domino’s has been forced to pull out of a T-Mobile’s promotion offering its customers free pizza via its new customer rewards app, after the pizza firm couldn’t cope with the increase in order volume. The T-Mobile Tuesdays app, which launched earlier this month,...
Jun 13, 2016 | Marketing through gaming
Gaming has firmly moved out of the basement and into the living room and beyond, taking up 10% of global user’s leisure times, according to new research. The study, from Nielsen, found that more than half of the population in the world’s industrialized countries now...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
Jun 2, 2016 | E-commerce and E-retailing, Marketing through gaming, Mobile, Online advertising, Social media
Women are more likely than men to use the internet on their mobile phones, with social media, retail and games showing the biggest differences in engagement across genders, according to a new report. The study was released by UKOM, the body responsible for online...
Apr 20, 2016 | Marketing through gaming, Online video, Social media
This week, Facebook took its users to the land of Westeros, with an interactive version of Game of Thrones opening-sequence map. The video let viewers peek in every direction at the familiar 3D mechanical map that depicts the mythical world. Facebook CEO Mark...
Apr 8, 2016 | Marketing through gaming, Mobile, Online advertising, Online video, Viral and buyrals
Virgin Media has become the first brand in the UK to use Virtual Reality to place viewers directly into the middle of a TV advert. The YouTube ad is based around the Vivid House Party ad that appeared on TV screens earlier in the year. In the VR version, viewers can...
Mar 21, 2016 | Marketing through gaming, Mobile
Nintendo has released its highly-anticipated debut smartphone game, Miitomo, in Japan- but don’t expect a Mario-style platformer just yet.. The app is a social game in which players create an avatar known as a Mii and share posts with friends from Facebook and...
