Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.
Facebook has unveiled a huge investment in Indian telecoms giant Reliance Jio, as the firm looks to expand across the country.
Over half of locked down Brits want to spend less time on Facebook and Instagram – as they admit to ‘wasting’ hours scrolling through dull content, according to new research.
Education, fitness, shopping and music apps are among those which has seen the biggest spikes in downloads and consumer spend, as the virus lockdown drives more people to their mobiles, according to new research.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Google has publicly released a series of COVID-19 Community Mobility Maps, utilising location history data from users around the world to present insights into how people are moving around local communities.
Mobile video ads in the UK are ahead of the global average for viewability and time spent, but display ads lag slightly behind, according to new research.
Google has overtaken Facebook for the first time for the quantity and quality of app downloads driven by its advertising.
Computer penetration keeps decreasing across US, UK, Germany and Nordics as more and more people are sacrificing their personal computers in favour of other devices, according to new research.
How do you keep raising engagement? Not everyone responds positively to the same ad content, so Nestlé tested out different approaches. For Nescafe campaigns in Turkey they tested content that adapted to the viewer’s preferences, in real time. This case study looks at how the coffee brand increased engagement through an on-pack competition combined with smart programmatic display marketing.
News UK has integrated its content apps with Huawei to give consumers three exclusive features on the mobile giant’s AppGallery store.
Streaming video rules mobile, with YouTube accounting for more than 25% of total worldwide mobile traffic by volume, followed by Facebook Video with 17%, according to new research.
As the coronavirus continues to send tremors through the business and travel sectors globally, new data has shown a major drop in downloads, bookings and revenue on travel apps following the outbreak.
The Mobile World Congress (MWC) in Barcelona has been cancelled after a growing number of firms pulled out over coronavirus fears.
There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
Apple has enjoyed record sales and profits over the Christmas period, crediting a surge in demand for its iPhone 11.
Despite the continued competitive onslaught from tech firms and over-the-top (OTT) providers, telco communication and data services will still command 50 percent of the overall digital consumer services industry by 2023, according to Ovum’s Consumer Digital Revenue Opportunity Model.
