Jan 23, 2020 | CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Mobile, UK
UK based technology start-up Spoon Guru has launched its new Health and Wellness Suite for retailers to help customers discover the right foods for their individual health objectives and dietary needs.
Jan 22, 2020 | Content, Content marketing, Instagram, Marketing transformation, Mobile, Online video, Social, Social media, Video, Viral, Viral and buyrals
Over the last decade we’ve seen the rise in social media influencers grow and saturate the market, but which online identities are generating the most attention? A new infographic looks at the most popular social media influencers (according to Google).
Jan 17, 2020 | Ad tech, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Regulation
People are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media, according to new research.
Jan 15, 2020 | Ad tech, Ads, Content marketing, Email marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, UK, UK digital marketing, Video, Viral, Viral and buyrals
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
Jan 13, 2020 | Content, Content marketing, Mobile
The popularity of audiobook usage is rising which is helping people to connect with more books.
Jan 6, 2020 | Ad tech, Ads, AR, Artificial intelligence, Content, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Mobile, Online video, Skills, Social, Social media, Transformation, USA, Video, VR
CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype.
Jan 3, 2020 | IoT, Marketing transformation, Mobile
Nearly one in 5 internet users worldwide now own a wearable device, up 7% from 2014, according to new research.
Jan 2, 2020 | Ad tech, Ads, Brazil, Mexico, Mobile
Mobile measurement and fraud prevention firm Adjust is expanding operations in Latin America, with the opening of an office in Mexico City.
Dec 19, 2019 | Ads, Marketing through gaming, Mobile
Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.
Dec 18, 2019 | Ads, Content, Content marketing, Digital marketing skills, E-commerce, Email marketing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online video, Search engine marketing, Social, Social media, Transformation, Twitter marketing, Video, Viral
As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…
Dec 16, 2019 | Ads, Content marketing, E-commerce, Mobile, News, Regulation, Search, Social, Social media, Video, Viral
2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.
Dec 10, 2019 | Mobile
An early analysis of fashion shopping habits globally this holiday season shows mobile phones account for 67% of traffic to fashion retail sites and 52% of sales revenue.
Dec 9, 2019 | Ads, Content marketing, Mobile
Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.
Dec 4, 2019 | Ads, Content marketing, E-commerce, Mobile, Social, Social media, Video
With a new digital decade ahead, Wesley MacLaggan SVP Marketing at Marin Software, has given his take on the two top marketing trends for next year.
Nov 27, 2019 | E-commerce, Mobile
The popularity of Black Friday keeps rising in the UK. According to the British Retail Consortium, Black Friday searches overtook Boxing Day for both 2017 and 2018. However Bloomreach statistics suggest that 2019 will be the year of the ‘mobile Black Friday’, as consumers look to bag deals on the move in their largest numbers ever.
Nov 26, 2019 | Content marketing, E-commerce, Mobile, Social, Social media
The rise of ecommerce and adaptive tech has created new customer touchpoints, allowing consumers to interact with brands through complex networks of channels and platforms. Tim Carter, director of operations at smp offers a guide on creating a joined up experience for the customer that pays off.
Nov 26, 2019 | Ads, Content marketing, Mobile, Social, Social media, Video, Viral
Starring Egyptian comedian Ali Rabee, this ad for Orange Go features a catchy tune to ask the question, ‘what can I do without my internet package?’.
Nov 25, 2019 | Mobile, Search
There may be a predicted 12.6 million smart speaker users in the UK* and more than 100,000 Alexa skills launched since the Amazon Echo entered our homes five years ago, but Brits are seriously lacking in imagination when it comes to the tasks it requests of Alexa (and friends), according to new research by voice experts at a leading digital experience agency.
Nov 22, 2019 | Ads, Content marketing, E-commerce, Mobile, Search
Google is expanding its Duplex service, moving “beyond voice” and coming to the web, letting users buy movie tickets with a few commands.
Nov 21, 2019 | E-commerce, Mobile
Barclays has unveiled their enhanced finger vein scanner, developed in collaboration with Hitachi using VeinID infra-red technology.
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