TV ad trends: Wednesday ‘highest performing day’ for viewer response
Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.
Google ‘to open up UK user data to US rules’ due to Brexit- report
Google is reportedly planning to move accounts of its British users to a US jurisdiction, opening up the sensitive information of tens of millions of Brits to UK authorities.
AmazeRealise rebrands as Kin + Carta Connect to align with global growth plan
Digital customer experience firm AmazeRealise is rebranding to Kin + Carta Connect as part of a global reorganisation designed to offer clients end-to-end digital services from digital transformation company Kin + Carta.
Homebase revamps digital marketing KPIs with Mapp
Home improvement store Homebase has appointed cloud-based digital marketing provider Mapp as the UK retail brand seeks to realign its marketing efforts amid company-wide restructuring.
GumGum gets $22m funding boost for AI-powered contextual ads
Contextual advertising company, GumGum has successfully closed a $22 million funding round, with global marketing veteran and former CMO at Live Nation, Lisa Licht joining the company’s Board of Directors.
Rakuten Advertising unifies ad platform to link audiences with brands
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.
Fiverr debuts AI-powered ‘Logo Maker’ for brands
Fiverr is launching Logo Maker, a new service that uses AI to instantly match business buyers with automatically personalized logos, based on hand-crafted designs from vetted designers.
Mobile World Congress cancelled over coronavirus fears
The Mobile World Congress (MWC) in Barcelona has been cancelled after a growing number of firms pulled out over coronavirus fears.
Ofcom’s powers expanded to regulate harmful social media content
UK broadcast media watchdog Ofcom is being given new powers to enforce a legal ‘duty of care’ over social media, the government has announced.
Instagram ‘now attracts a larger audience than Facebook among top brands’
Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends Report.
Ad spend trends: TV inflation to outpace online
TV inflation will reach 7.1% for TV and Digital Video inflation will increase to 6.7% during 2020, according to new research.
Wilkinson Sword partners Evening Standard and Independent for newsjacking creative campaign
The Independent and The Evening Standard have partnered with Wilkinson Sword for a three-month campaign targeting key moments in the news agenda.
Domino‘s generates more than £1m with personalised display ads
Pizza brand Dominos achieved a 10 to 1 incremental return on ad spend, increasing customer lifetime value and customer purchases in just three months through a new personalised ad campaign.
Nearly one third of UK consumers don’t own smart tech devices (and they don’t want ads)
While people are confident in using smart tech, a good proportion simply don’t want to invest in it yet, according to new research.
How Amazon dominates Page One of Google when consumers search for product
Amazon is already the first place most US consumers start to research product purchases online. But now a new study shows just how hard Amazon is working to lure searchers away from Google by trying to dominate search engine results when consumers search for products.
Nissan boosts conversions 136.6% following GOA appointment
Car maker Nissan saw a major increase in conversions and a reduction of -56.4% costs per conversion following partnership with intelligent analytics tool
Spotify looks to podcasts to boost profits
Spotify has published its latest financial results, for the final quarter of 2019, as the streaming service looks to expand beyond music to boost profits hamstrung by royalty payments.
Emerging technology now ‘integral part of how fans consume sports’
While positive fan experiences with technology bring multiple new opportunities to sports organisations, athletes are increasingly using it for training, injury prevention and improving performance, according to new research.
Industry capitalises on rise of premium video by investing in CTV and mobile
There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.
Publishing ad metrics: Content verification technology ‘key driver of ad discrepancy’
Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.
