AI reveals emotional impact of all 50 Super Bowl ads
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
Google reveals YouTube revenues for first time (as traditional ads start to slow)
Google’s parent company Alphabet has published details of its YouTube and cloud business for the first time, as the firm’s traditional search and banner ad businesses continues to slow.
Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness
As we enter 2020, what are the top priorities transformation for global companies? New research identifies the key areas to focus on.
Top 10 Super Bowl ads: Groundhog Day, Baby Peanuts and MC Hammer
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
Webtrekk becomes Mapp to boost digital marketing platform
Customer intelligence platform WebTrek is now fully integrated with Mapp following the acquisition in June 2019.
In-housing becomes the industry standard as marketers experience positive ROI
Businesses are beginning to reap the benefits of moving marketing operations in-house as more and more brands start to follow suit, according to new research.
Facebook boosts ad-tracking controls in UK
Facebook has launched a new tool that lets people see which apps, businesses and websites are sharing their information with the social network.
Marketing to gamers: social responsibility is key
Over a third (37%) of global consumers consider themselves ‘gamers’, and that they are more invested in environmental issues than the average consumers – that’s roughly 2.8 billion people demanding environmental and social responsibility from brands, according to new research.
UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
Chouieri picks JW Player for outstream video ad-serving
DMS, the official digital arm of Choueiri Group, has chosen JW Player’s outstream video player across its site and sell the advertising directly themselves.
Telcos ‘must go beyond broadband to expand their consumer business’
Despite the continued competitive onslaught from tech firms and over-the-top (OTT) providers, telco communication and data services will still command 50 percent of the overall digital consumer services industry by 2023, according to Ovum’s Consumer Digital Revenue Opportunity Model.
CodeGen partners Walkers Tours to give AI-boost to travel technology
CodeGen has teamed up with Walkers Tours, to increase direct customer conversions and brand excellence through the use of its Artificial Intelligence (AI) travel technology solutions Review Spotter and Lia.
Event report: Connecting the organisation to deliver connected experiences
This week saw #Digitas CX2020 take place in London, looking at the challenges in customer experience in 2020. Matt Holt, Digitas UK Chief Strategy Officer, welcomed a bumper audience to the event at London’s Soho Hotel, kicking- off proceedings by outlining “The Experience Problem”.
Digital ad trends for 2020: Mobile, data privacy, and contextual advertising tops agenda
Digital ad verification firm Integral Ad Science (IAS) has released the findings of its Industry Pulse Report for 2020 looking at digital ad trends for 2020.
InfoSum partners with global identity and data platform zeotap
Leading technology companies Infosum and Zeotap have teamed up to help brands across Europe and the US utilise their first-party data to better understand and engage with consumers in the digital world.
Dennis Publishing launches ad platform Nowse for brands
Dennis Publishing is launching Nowse, a targeted marketing service letting brands connect with the firm’s online audiences, including The Week, IT PRO, Auto Express and Money Week.
G-Star RAW partners Yext to drive 1.5m clicks to its online listings
Dutch denim brand G-Star Raw is working with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook.
AppsFlyer gets $210m funding boost for attribution marketing
AppsFlyer has secured $210 Million in Series D funding and has been valued at $1.6bn.
Media industry trends for 2020: Collaboration culture, remote working and voice assistants for everything
Andy Wilson, Head of Media, Dropbox, shares his insights about the state of the European media industry and how technology is fundamentally shifting the way professionals collaborate and communicate.
Taboola partners with Integral Ad Science to ensure brand safety
Content discovery platform Taboola has announced the launch of custom brand safety tools powered by Integral Ad Science (IAS).
