Covid wipes huge $22tn off company values but brands can fuel post-COVID economic recovery
The onset of the COVID-19 pandemic slashed $22 trillion off company valuations worldwide in Q1 2020, according to new data.
AppsFlyer launches attribution platform ‘Incrementality’ to help marketers spot value of campaign
AppsFlyer has launched Incrementality, a tool that lets marketers measure, analyse and optimise the ROI from their remarketing campaigns and understand how their marketing efforts are impacting their bottom line.
Budgets bounce back: Global ad spend doubles since lowest point in March
Global ad spend grew 56.4% in the third quarter of 2020, making average spend nearly double its level at the lowest point of the pandemic in late March, according to new research.
Bidstack launches approved partner network for eSports advertising
In-game advertising platform Bidstack has announced the launch of its new Approved Partner Network with a number of firms already on board.
Companies that analyze customer data ‘twice as likely to outperform against marketing goals’
Companies which collate and analyze customer data, both online and offline, have grown 16% in the last year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organizations with annual revenues of at least $50m.
Analysis reveals two key reasons behind 65% of GDPR fines
Two key issues – unsecured data and lack of appropriate security – are behind 65% of all GDPR fines issued against European organisations to date, totalling £482m in penalties, according to new research.
IPA Bellwether: No ‘green shoots’ yet for marketing budgets but pace of decline slows
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
Brands ‘overlook human touch in drive for resilience’
Brands have embraced agile working practices in the drive for resilience, but are neglecting key contributory factors – including ‘Humanity’ – that could help future-proof them against subsequent crises, according to a new study.
The jobs AI will take over first [INFOGRAPHIC]
The robotic revolution is set to cause the biggest transformation in the world’s workforce since the industrial revolution. In fact, research suggests that over 30% of jobs in Britain are under threat from breakthroughs in artificial intelligence (AI) technology. A new report looks into which sectors are most at risk.
Ignorance around advertising ‘is putting the free internet at risk’
A lack of understanding about the role of advertising in funding the internet is putting many websites at risk, with only 15% of Brits realise that websites will be forced to put up paywalls without data-powered advertising, according to new research.
Contentsquare Acquires AMW to boost digital accessibility for brands
Digital experience analytics platform Contentsquare has acquired accessibility software company Adapt My Web.
UK digital ad spend tumbled 5% in first half of 2020
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Facebook hits number one for mobile app advertising
Facebook took the number one spot, and both Google and Facebook continued to dominate mobile app advertising, according to new research.
How brands tackled the Covid-19 crisis: new products, services, campaigns and approaches
The coronavirus pandemic changed commercial life. Whole industries stopped, many countries went into lockdown, business plans were torn up, and marketing communications had to be written from scratch. We look back at how companies – large and small – stepped-up or adapted in different ways.
The road to recovery: Publishers optimistic in run up to golden quarter
Whilst 72% said that advertisers are committing to paid relationships over the Golden Quarter, 70% of publishers noted that advertisers are only committing to short term plans (1-3 months), according to new research.
Smart launches direct-first platform to manage deals and private marketplace buying
Smart AdServer has launched Smart Buyer Connect (SBC), a direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying.
Sourcepoint buys Redbud to boost privacy compliance for ad tech firms
Privacy compliance platform, Sourcepoint has announced the acquisition of RedBud the UK-based technology firm.
YouTube Select launches in UK: ‘Line-ups’ of top creators for advertisers
YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.
Adform launches FLOW Platform for online marketing management
Ad management platform Adform has introduced a new product suite, called Adform FLOW, designed to make it easier for marketers to plan, buy and activate media.
Global media ad prices fall 0.9% as traditional media tumbles
The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.
