Mar 26, 2014 | Mobile, Online advertising, Online video, UK
Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research. The findings from a new Experian report indicates that this flawed data is...
Mar 26, 2014 | Facebook marketing, Online advertising, Social media, Twitter marketing, UK
UK companies are struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy, according to new research. The study, from Eptica, indicates that only 39% of companies were able...
Mar 26, 2014 | Online advertising, UK
The UK government has launched a multi-platform digital campaign in partnership with digital publishing company Say Media, showcasing why it’s a good idea to start up a business in Britain. The ‘Great Business’ campaign centres on four videos that sit under the...
Mar 25, 2014 | Facebook marketing, Mobile, Online advertising
Facebook’s global mobile ad market share is catching Google, as the two internet giants account for two thirds of all mobile ad spend during 2013- pushing overall growth to a massive 75%, according to new data. The study, from eMarketer, indicates Google, took...
Mar 25, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising
McDonald’s has appointed former Facebook client partner Lex Bradshaw-Zanger as its first European digital chief to accelerate the rollout of mobile and web-based services across the region. In his new role, Bradshaw-Zanger will introduce mobile payments across...
Mar 25, 2014 | Online advertising, Online video, Viral and buyrals
This emotionally powerful video from the Animal Mayhew Centre puts a new twist on typical pet rescue charities- highlighting the happiness a rescue dog bring to their owners after a hard day. See why it’s our video viral of the week below… Unlike many charity...
Mar 24, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Search engine marketing
Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to sway new product purchases than TV ads, according to new UK-based research. The study, from Nielsen, found that when it comes to new product launches, UK...
Mar 24, 2014 | Content marketing, Online advertising, Online video, UK
AOL has launched ‘AOL ON’, its new premium video platform in the UK, featuring news, entertainment, style, health, cars, food, travel, parenting and tech content across 18 channels, with a number of high-profile publishers already on board. The move comes as the...
Mar 21, 2014 | Online advertising
From Golden Arches to Mouse Ears, in an increasingly image-based society, logos can wield huge marketing power. This infographic from Finances Online looks at how logos can transcend cultural borders, and the vital role colour selection can make in establishing a...
Mar 20, 2014 | China, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and case studies that caught our eye. Global ad spending by medium: Internet gets 1 in 5 ad dollars In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart...
Mar 20, 2014 | France, Germany, Mobile, Online advertising, UK
More advertisers in the Europe, Middle East and Africa (EMEA) region are turning to mobile to drive audience traffic and brand awareness than ever before, according to data from Millennial Media. The report, from digital ad platform Millennial Media latest S.M.A.R.T....
Mar 19, 2014 | Facebook marketing, Mobile, Online advertising, Regulation, WhatsApp
WhatsApp founder Jan Koum has dampened “careless and inaccurate” rumours about possible changes to the messaging app’s privacy policies following its $19bn Facebook takeover. In a blog post, Koum aimed to calm fears that that Facebook’s $19bn...
Mar 18, 2014 | Online advertising, Search engine marketing
Google will stop displaying its controversial banner search ads, six months after testing the new format which went against the internet giant’s previous promises not to advertise on its home screen. The ads began appearing in feeds in October and generated a...
Mar 17, 2014 | Online advertising
In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart from ZenithOptimedia. Source: http://www.zenithoptimedia.co.uk/
Mar 14, 2014 | Australia and New Zealand, Digital marketing skills, Online advertising, Regulation, UK, USA
Competition for talent at digital agencies and production companies is leading to sharp salary rises, and remuneration gaps of up to 45% between some regions, according to a new report. The study, from entrepreneur network SoDA, indicates that globally, there’s never...
Mar 13, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, France, Germany, India, Latin America, Mexico, Online advertising, Peru, Philippines, Russia, South Africa, UK, USA
This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...
Mar 13, 2014 | Content marketing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA
Here are the top digital marketing data and case studies that caught our eye. Facebook ROI or RIP? Brand’s organic reach is ‘destined to die out’ Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans...
Mar 13, 2014 | Email marketing, Online advertising, Online video, Social media, UK
Almost three quarters (71%) of marketers re using some form of marketing automation to their advantage, to increase ROI and glean increased insights into marketing campaigns, according to new research. The study, from SilverPop and conducted by Forrester Consulting,...
Mar 13, 2014 | France, Germany, Mobile, Online advertising, Regulation, Search engine marketing, Social media, UK
This week, the EU has updated its 19-year-old data protection laws, with stronger safeguards for citizens’ personal data. The new European data protection laws mean that companies found in breach of users’ personal data rights will risk fines of up to €100m....
Mar 12, 2014 | CPG, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media
Most of the time marketers are in their comfort zone when it comes to marketing rules, regulations and company policies – but take one look at digital and it can feel easier to get things wrong than right. Danny Meadows-Klue is a Commissioner for the regulation of...
