Emirates boosts quarantine-free Dubai as winter tourism destination
Airline Emirates has launched a new campaign promoting Dubai as a winter getaway where arriving travellers are exempt from quarantine.
7 global video ad trends for 2021: Addressable TV and data-layered campaigns will thrive
Connected TV, programmatic ads and supply path optimisation are among the key trends for next year, according to new research.
Audio brand trends 2021: how the sound of brands will change next year
The 2020s are shaping up to be the decade of audio and sonic branding alongside visual branding and UX, which is becoming a key element of brands strategy, tech innovation and marketing. global audio brand agency amp has identified four burgeoning trends that will go mainstream in 2021, changing the way we listen to and interact with brands.
Employers ‘reducing upskilling opportunities in Covid pandemic’
Business investment in developing skills has not kept up with the growing demand for new skills during the pandemic, according to new research.
UK business revenues down by a third ahead of key holiday season
Despite announcements of additional government support and positive early signs on a variety of potential vaccines, businesses concerns rise ahead of a challenging holiday season.
John Lewis launches Christmas trends campaign on Pinterest
Pinterest and John Lewis & Partners have launched a co-branded Christmas trends campaign offering gift and decorating ideas for the festive period.
Lords committee: Fix “dysfunctional” online ads market, make platforms pay to use news
Ministers should lead a new plan to fund journalism to support innovation and pluralism in an industry facing “an existential threat” a House of Lords committee has said.
Financial giant BGL picks Twilio for customer engagement drive during pandemic
BGL Group, the firm behind Compare the Market, Budget Insurance and Beagle Street, is working with Cloud communications platform Twilio to boost customer engagement.
Making a campaign during lockdown: PagoFX by Santander reveals how it was done
Earlier this year, Santander launched PagoFX, an international transfer, service. Here, the financial giant reveals how it managed to produce a full campaign during a pandemic.
Global internet trends: COVID-19 crisis ‘accentuating the need to bridge digital divides’
Improved Internet connectivity and skills have helped many countries to cope with the health and economic crisis from COVID-19. Yet the pandemic has raised the bar for the digital transition and underscores the need to close the digital divides that risk leaving some people and firms worse off than others in a post-COVID world, according to a new OECD report.
Sainsbury’s secures number one spot in top 10 Christmas ad rankings
Sainsbury’s has decisively taken the top spot in Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and LEGO broke into the top ten for the first time.
No filter: Orange France launches funny festive ad ‘Unicorn Grandad’
Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign that the funny and heartwarming story of a grandad who is given a smartphone on Christmas Eve.
Revealed: The Top 10 Irish Influencers
We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks of life can become an influencer and get their voices heard.
Cavai expands conversational advertising to German market
Conversational advertising firm Cavai, has opened an office in Munich, and the appointment of Florian Wolf as Sales Director for the DACH region.
Top five Christmas ads: John Lewis still dominates page views
With Christmas ads now live on our screens, new data from Taboola analyses how the ads have impacted each brands’ pageviews and the changing consumer behaviour around the big ‘reveal’.
Manchester United tops Premier League (of links)
Manchester United may not be having their best season on the pitch but the club is top of the league when it comes to Google.
Yieldify and Klaviyo offer retailers personalised SMS and email marketing
Marketing technology firms Yieldify and Klaviyo have struck a new advanced integration and partnership to help ecommerce companies drive industry leading performance from their email and SMS marketing.
Samsung Ads extends European programmatic tools to TV video
Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.
Snapchat gives users share of $1m a day for most viral clips
Snapchat is giving away $1 million per day to users who post content using the new ‘Spotlight’ feature, allocating the money based on popularity.
Australian digital adpend bounces back
Australian Online ad spend across general display, search and classified all rose significantly in the third quarter, as the country reels from the impact of the Covid-10 pandemic.
