Ethical and sustainable sourcing is now a top priority for buyers, and a key driver of eCommerce and omnichannel commerce success for manufacturers and distributors, according to a major global survey.
‘Circle back’, ‘reach out’ and ‘disambiguate’ are among the most annoying overused phrases in business, with a number of pandemic-related buzzwords already making the list, according to new data.
Google is partnering with WWF Sweden to help create an environmental data platform that will enable more responsible sourcing decisions in the fashion industry.
Data marketing technology firm mediarithmics plans has won an €8m funding boost to help the expansion of its into the UK.
Intersport used Facebook ads to boost its sales both in store and online. This multichannel commerce case study looks at how the Dutch sporting goods retailer enjoyed a 34-fold increase in return on ad spend from dynamic ads, by using attribution analytics tools and a conversion lift study to accurately measure the impact of the campaign.
Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.
10 podcasts publishers hit 900 million streams and downloads in just one month, with iHeart radio and NPR accounting for almost half of all that traffic, according to new research.
Hull-based broadband provider KCOM has today launched ‘Bigger than broadband’ an integrated brand campaign which celebrates the community spirit of the people of Hull and East Yorkshire during lockdown.
Nike has released a new advert in response to the Black Lives Matter protests with the slogan: “Don’t Do It”.
Summer Will Come, a new non-profit organisation, has launched an eight-week out of home campaign to raise funds for the World Health Organisation’s COVID-19 Solidarity Response Fund.
The strange phenomenon of ‘brain massage’ videos on YouTube featuring whispering women, scratching boards and cats purring, has become big business around the world. New research documents the currous rise of these ‘ASMR’ videos, and the millions made by their creators.
Branding and PR are listed as the top marketing activities for budget allocation after lockdown ends, closely followed by CMS and CRM tools, according to a new industry survey.
Europe’s largest wholesale distributor of professional hair and beauty products, Pro-Duo, has partnered with digital commerce agency, Astound Commerce UK (ACUK), to upgrade its French and German ecommerce sites.
Drinks brand Campari has announced virtual reopening of three of the world’s best bars – and the public is invited to a virtual event to help to hospitality industry during the COVID-19 crisis.
Bristol Gin has faced a social media backlash after it tweeted that rioters favoured its gin due to its flammability.
Video ad tech company Unruly has conducted a new study into the fan-created ads for ITV’s ‘The People’s Ad Break’, comparing them with the original ads to see how effective they were in terms of emotional engagement and brand recall.
The World Federation of Advertisers has launched a guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance to some of the world’s biggest companies.
Video ad tech company Unruly, part of Tremor International, has appointed former Oath and AOL Managing Director, Alex Khan, to the position of UK Managing Director.
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
