Alphabet hit by ‘significant slowdown’ in ad sales, but ad revenue surges
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
Positive Steps uses Citrix digital workspaces to deliver family services during pandemic
UK-based non-profit, Positive Steps, has leveraged Citrix digital workspace solutions to continue delivering critical services to families and children across Greater Manchester in face of COVID-19.
Before pandemic, third of Brits spent ‘just 2 hours a week on hobbies’
Age isn’t always a factor when it comes to hobbies, with under 40s more likely to enjoy board games than their older counterparts, according to new research looking into how social media impacts the nations choice of post work activities.
Ogury launches ‘Video Chooser’ interactive ad format for mobile
Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.
IAB UK ad spend trends for 2019: Video and search ads drive growth
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
New ‘swap shop’ marketplace for businesses goes live
Publicize Swap Shop has launched a marketplace for businesses to trade and barter products and services in exchange for their own.
Budweiser revamps iconic ‘Whassup’ ad for lockdown
Budweiser has reworked a classic commercial spot from 21 years ago, using digital technology to bring the ‘Whassup’ ad into the age of the quarantine, along with a new series of ads featuring current stars.
Global digital ad trends: Facebook reaches 2.02bn people with ads worldwide
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
Case study: Adidas uses Google data insights to create targeted storytelling and more relevant product messages
In a crowded marketplace, Adidas needed a way to stand out from the competition and serve relevant messages to people at crucial points in their purchase decisions. This case study looks at how the sportswear brand used programmatic display ads to tell exactly the right stories to the right people, at the right step in the customer’s journey to maximise sales.
Anzu.io and Nielsen team up for in-game ad measurement on consoles and PCs
Global in-game advertising platform Anzu.io has struck a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns on consoles and PCs.
Glam boosts AI and data ad platform with Carbon DMP acquisition
Ad tech firm Glam has bought Carbon DMP to boost AI and data ad management platform for publishers.
IPA runs newspaper ads encouraging brands to advertise in downturn
The IPA is running a series of print ads in partnership with the Financial Times, aimed at reminding key decision makers at brands about the power of advertising during a downturn.
Media usage during lockdown: TV and digital up at expense of other formats
The UK’s social distancing measures due to coronavirus are having a measurable impact on the amount of time people are spending with digital and traditional media, with TV time among adult viewers up 10 minutes per day in 2020, according to new research.
Beeswax buys MediaGamma to boost AI-powered programmatic advertising
Beeswax has acquired MediaGamma in London, adding more data science skills to the team based in EMEA.
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Guardian Labs partners TENA for multi-platform ‘taboo breaking’ campaign
Guardian Labs is working with TENA on a new, long-running campaign, The Last Taboo, which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
Fintech firm Quint picks Mapp for digital marketing push
Cloud-based digital marketing provider Mapp Digital, the has been appointed by fintech company Quint to help it to achieve long term business growth.
Mapping the new normal: Pulsar teams with Hearst to monitor public response to Covid-19
Social monitoring platform Pulsar has launched ‘Mapping the New Normal’ revealing trends in global conversations, behaviors and response to COVID-19, with its first partner publisher Hearst monitoring the effects in Italy.
Campaign of the week: Nike’s ‘Living Room Cup’ pits social media users against Cristiano Ronaldo in workout challenge
With lockdown policies in effect amid Covid-19, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.
Commercial radio listening enjoys huge ‘working from home’ boost
Over one third (38%) of commercial radio listeners are tuning in for an extra hour and 45 minutes each day since lockdown amid the COVID-19 pandemic, as they adjust to spending more time at home, according to new research.
