More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.
People are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media, according to new research.
A new data-led report predicts image, video and music styles set to dominate marketing campaigns, advertising creative and video projects throughout the year, with an interest in 20’s retro gold patterns, ‘occulture’ and big floral visuals set to dominate.
Geopolitical turbulence is propelling us towards an “unsettled” unilateral world of great power rivalries at a time when business and government leaders must focus urgently on working together to tackle shared risks, according to new research.
Google plans to stop all third-party cookies on its Chrome browser by 2022, in a move that will have massive repercussions across the ad industry, which depends on them to track users.
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
Digitas UK has been appointed as digital services partner to E.ON following a competitive pitch and will help the utilities company bring its renewable energy strategy to life throughout 2020.
Ecommerce solutions provider Elastic Path has acquired fellow commerce technology firm Moltin to create a commerce platform that lets clients leverage microservices
A new paid video streaming service Quibi has launched, offering original short form Hollywood shows that are 10 minutes or shorter, part funded by ads.
A quarter of British organisations are failing to carry out any kind of training or coaching for their marketing and sales staff.
True Fit, has struck a strategic partnership with Google Cloud to boost its clothing and footwear personalisation platform for clients.
The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.
Social media influencer Molly Mae has as been reprimanded by the Advertising Standards Authority (ASA) for breaking its rules on Instagram.
Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.
Costa Coffee has named MediaCom UK as its new media planning and buying partner, taking over from Zenith following a review of contract.
The Competition and Markets Authority (CMA) has said there is a “strong argument” for tougher regulation to cover the tech giants in the UK, as Google and Facebook are stifling competiton.
An 8-year old boy has been revealed as the highest earning YouTube star of 2019, overtaking PewDiePie, with almost 22 million subscribers.
From deep fakes to mind-reading wristbands, technology took us in some strange directions during 2019. In this special article, we celebrate the 10 weirdest news stories of the year.
Brands are right to cash in on festive fever in the run up to Christmas, but new insights from eBay Advertising UK reveal an overlooked opportunity for advertisers to engage with time-rich consumers in the often-neglected ‘Chrimbo limbo’ period between Christmas and New Year’s Day.
From Burger King trolling McDonalds with its ‘detour’ app to Nike taking political risks with ‘Dream Crazy’, the Cannes Lions awards celebrates the best and most daring creative work from the marketing industry. This year’s winners leveraged some of the most powerful components of best-in-class advertising. We’ve compiled our favourite campaigns to examine what worked… and what we learn from them.
